Amazon Kindle Fire 2 May Include Nokia Navigation

Amazon stockBy Szk7788 (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

Amazon Kindle Fire 2 May Include Nokia Navigation

Amazon.com, Inc. (NASDAQ:AMZN), the online retail giant, is getting ready to launch Kindle Fire 2, the successor to one of their hottest selling gadgets.  A new rumor regarding the upcoming tablet computer indicates that the new tablet will feature Nokia Corporation (NYSE:NOK) Navigation.

Reuters reported the story first. They cited an unnamed source, which claimed that at least one new version of the Kindle Fire 2 will feature navigation capabilities with the help of a GPS chip or Wi-Fi triangulation.

Mapping services have become de rigeur for both smartphones and tablet computers. The Google Inc (NASDAQ:GOOG) tablet computer already features a mapping application.

It’s been reported all summer long that Amazon.com, Inc. (NASDAQ:AMZN)would release a Kindle Fire 2. Some are even speculating that they will release three different versions of the popular tablet computer. Richard Shim, analyst for DisplaySearch, predicts the following: one tablet will feature a 1,024 x 600 pixel display without a camera; a second tablet will feature 1,280 x 800 display without a camera; and the third tablet will feature 1,280 x 800 with a camera.

These reports are just speculation and nothing has been confirmed yet.

Amazon.com, Inc. (NASDAQ:AMZN)’s Kindle Fire is one of the most successful Android-based tablets on the market. It’s also a solid, affordable alternative for people who don’t want to buy the more expensive iPad. Of course, all of that may change if Apple Inc. (NASDAQ:AAPL) ends up releasing the rumored iPad Mini.

The Kindle Fire is a hot selling tablet for a reason. It not only feature’s Google Inc (NASDAQ:GOOG)’s popular Android software, but it’s easy to use and quite affordable. Consumers value user-friendly technology and affordability, two things Amazon offers with the Kindle Fire.

I have high expectations for Amazon.com, Inc. (NASDAQ:AMZN) Kindle Fire 2 and I have little doubt that it will sell well. If the rumor that Amazon is releasing three different versions of their popular tablet proves true, I think that offering a variety of devices  might help improve their sales even more.

Stifel Nicholas reports today:

We think Amazon will need to offer more compelling features to ensure success of its new tablet devices. The original Kindle Fire’s largely offered an e-reader/content consumption experience with a small selection of apps limiting its appeal as a full featured tablet. Also, to remain competitive in the pocketable (7 inch) tablet category, Amazon will have to price the Kindle Fire update at or below the existing $199 price point given that the recently released Google Nexus 7 offers features similar or in cases better than the Kindle Fire at the same price. With the introduction of shared data plans for multiple devices on both Verizon and AT&T, we believe it is increasingly likely that Amazon will offer cellular connectivity in some models. We think Amazon faithfuls already in possession of a Kindle Fire will find few reasons (with the exception of a camera) to immediately upgrade. Everyone else in the market for a pocketable tablet will likely wait for a possible smaller iPad form-factor by Apple before making a purchase, in our view. However, if Amazon chooses to offer the existing, first-generation Kindle Fire at a reduced price, we believe the company could grab a meaningful share of the tablet market going forward. According to IDC, the Kindle Fire represented 5% of the tablet market C2Q12, compared to iPad’s 68% share. We would also remind
investors of Good Technology’s reports that enterprise/commercial activations of tablets show the iPad as having a +95% share.

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About the Author

Anna Peel
Anna Peel is a professional writer. In the past four years, she has written for many websites including BSC Kids, Wasabi Media Group, Boomtron, and many others. She currently live in Savannah, Georgia and occasionally blogs about fashion during her free time.

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