Verizon Communications Inc. (NYSE:VZ) is making another move that will help further put a distance between its rivals 4G coverage and Verizon 4G coverage. The mobile phone provider said that its 4G LTE service will cover 46 new markets and expand coverage in 22 already existing markets by tomorrow.
At a time when consumers are looking for the best mobile phone options, Verizon clearly has the superior 4G network now. Verizon, in addition to having solid coverage, also has a faster network than a competitor such as AT&T Inc. (NYSE:T) who uses a slower 4G technology called HSPA+.
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However, the company’s decision to cancel the unlimited plans has not been popular among customers and potential customers. The mobile phone provider says the unlimited plans will be replaced with family share plans and other capped plans. That being said, Verizon uses the LTE technology which is proven higher quality and faster than regular 4G which is what most of its competitors are still using.
As of tomorrow, Verizon will cover 304 markets with the goal of 400 markets by the end of the year. I believe Verizon can do it. There are a bunch of big time phones that are due out in the second half of the year. This will only drive customers to Verizon for the great phone selection on top of the already superior network.
Here is Verizon’s new 46 markets that they will begin covering as of tomorrow [via Cnet]:
“The 46 new markets are: Florence, Ala.; Harrison, Ark.; Yuba City/Marysville, Calif.; Panama City, Fla.; Carrolton, Gainesville and Newnan, Ga.; Blackfoot, Idaho; Decatur/Effingham, Kankakee/Bradley-Bourbonnais and La Salle/Peru/Ottawa, Ill.; Columbus and Michigan City/La Porte, Ind.; greater Portland, Maine; Greenville/Greenwood, Jackson and Tunica, Miss.; Houghton and Traverse City, Mich.; Jefferson City, Lake of the Ozarks and West Plains, Mo.; Binghamton, Elmira/Corning/Hornell and Oneonta, N.Y.; Burlington, Hickory/Lenoir, Jacksonville and New Bern, N.C.; Bedford and Sharon/Farrell/Hermitage, Pa.; Anderson, Florence and Greenwood, S.C.; Lufkin/Nacogdoches, Midland, San Angelo and Waco, Texas.; Danville, Va.; Ashland, Ky./Huntington, W.Va. and Logan, W.Va.; Fond du Lac, Janesville/Beloit and Sheboygan, Wis.; and Gillette, Wyo”.
The bottom line here is that Verizon is further expanding its powerful 4G LTE network which will help the company outpace rivals. In addition, the new smartphones that will be available later this year will surely help attract even more customers as they look for better phones in addition to a quality network.