In a strategy to up the demand for Windows Phone 8, Microsoft Corporation (NASDAQ:MSFT) today announced in a blog post that its apps will be available in over 180 countries. Developers in the 180 countries will also be able to submit apps to those markets via App Hub. In its post Microsoft announced, “With Windows Phone 8 we’re dramatically expanding our footprint around the globe. Consumers will be able to browse and download apps in more than 180 countries at launch”. Previously, apps were only available in 63 countries.
The blog was authored by Todd Brix, Senior Director for Windows Marketplace. Apart from the information about the apps, he thanked all the developers for helping the company reach 100,000 app milestones.
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The Senior Director stated that an In-App purchasing is coming to Windows Phone 8. This move will help Microsoft attract new developers to its platform. App Hub will give developers the ability to specify specific content, set prices, chose which countries to make it available in, as well as generate detailed sales reports.
According to the blog, Windows Phone 8 has a new home for custom enterprise apps called the Company Hub, “opening a new market for developers who specialize in building and licensing these line-of-business apps”. It also details its new architecture that will filter the apps based on screen resolution and other key characteristics, which will help in increasing customer satisfaction.
Microsoft states that apart from giving information about the apps, the program has been successful in keeping the developer community informed and encouraging the developers to work harder to make more money, which is in a way good both for Microsoft and for developers. Microsoft ended off with the promise of providing some more important Windows Phone 8 news in the next few weeks.