Today, Microsoft Corporation (NASDAQ:MSFT) announced Windows Phone 8 at the company’s phone summit in San Francisco. In addition, Microsoft unveiled its Microsoft Surface day before yesterday, the company’s widely anticipated tablet.
As we predicted earlier today, Microsoft is showing off their new mobile operating system, Windows Phone 8. What you may not know is that the tablet and Windows phone will be able to interact with your laptop that runs Windows 8. This is all a part of a broader strategy of getting corporate support out of the gate and making the Windows 8 “umbrella” impressive enough for businesses to go with Microsoft products rather than a competitor such as Apple Inc. (NASDAQ:AAPL).
Microsoft has the capability of rediscovering its power as a technology giant. While its partnership with Nokia Corporation (ADR) (NYSE:NOK) appears to be in jeopardy, as the once dominant Nokia recently had to lay off 10,000 workers due to high costs and poor earnings. However, I don’t think it will be that hard for Microsoft to be able to find a replacement for Nokia, if that route must be taken down the road.
While Windows Phones have been out for awhile, it seems they have made a very small mark on the industry that has been widely lead by Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG). That being said, if you look on top smartphones on Amazon.com, Inc. (NASDAQ:AMZN), you will find that the Windows Phones take up 7 of the 9 spots. This is significant because this gives the tech giant a glimmer of hope that if they can find a reliable company to make their phones, they could have a chance to really be able to make it big in the smartphone market.
Microsoft, as I stated earlier, is focusing more on the corporate demand side of the industry, rather than the consumer side. This is where Microsoft could end up losing to Apple. Apple’s iPad is simply too popular among consumers that it would take a near flawless tablet to beat Apple in the consumer market. Apple’s iPhone is also extremely popular among consumers which could explain the reasoning behind Microsoft’s focus on corporate orders.
The bottom line here is that this is a different Microsoft than we have seen the last few years. Rather than trying to reinvent the wheel, the tech giant is going with what works and where is could work; corporations. We will see if Microsoft is able to start a new chapter of dominance with the new Windows 8 lineup.