These days, big brands everywhere are using social media to reach out to consumers and draw up future customers. PepsiCo, Inc. (NYSE:PEP) is no exception. To promote their latest product Pepsi Next, they are using Facebook to attract young consumers by offering them an opportunity to be “featured” in a comic routine which will later be featured as a video and published on the web.
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Pepsi is working with Funny or Die, a humor website, to choose select fans for this program. While the fans will have to opt in, Pepsi will have the final word on who is chosen for the project which will actually involve comedian trying to do their best impressions of how they would imagine the fan tasting Pepsi Next for the very first time. The digital director for PepsiCo, Shiv Singh further explained how the selection process will work, “We’ll analyze their Facebook persona. It will be very close to who they actually are. We have improve comedians on standby”
The actual production process is said to take about five days. After each fan video is produced and properly edited, Pepsi will send the real fan the final edit about a day later.
PepsiCo is an internationally known company that’s based out of Purchase New York. The entire company owns a bunch of well known beverage brands such as Pepsi, Tropicana, Mountain Dew, Gatorade, Fritos, Lays Potato Chips, Ruffles Potato Chips, and many more.
Pepsi Next is a new beverage product that is set to arrive in stores later in the summer and unlike any of the other soft drink products that are currently on the market, this beverage is said to be a mid-calorie soda with just sixty calories with the same Pepsi cola taste. Over a decade ago, Pepsi and their rival Coca-Cola tried to create similar products but both failed within five year.
Will PepsiNext become the next big product in the soft drink market or will it suffer the same fate as it’s predecessors?