Dell Inc. (NASDAQ:DELL) has recently announced their decision to leave the smart phone market. Although the company first launched their phones less than two years ago, its the lack of sales that have driven them to make this decision. Apparently, they cannot keep up with the likes of Apple. Their last two phone lines included the Android Venue and Venue Pro Windows Phone.
The good news for Dell is that while they will cease selling the phone in North America, they will continue to sell their phones in other countries. The reason for their lack of success in the United States probably has something to do with the fact that most Americans want a phone with everything: access to over thousands of mobile applications, super sleek and modern design, cutting edge features; a high-definition megapixel camera that allows them to share images or videos instantly; the ability to make phone calls, text multimedia messages, and send instant messages; surf the internet at the fastest speeds, and provide plenty of file storage for entertainment on the go. And lets be honest, it’s hard to compete in an industry that’s always releasing the latest and greatest in technology.
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Right now, Dell continues to focus on what they do best and that’s manufacturing and providing additional tech support for personal computers. This isn’t to say that the cell phone industry will never hear from the company again. According to Dell’s representative, they have plans to re-enter the mobile market with new products. At press time, there is no word on what these products will be or what changes will be made.
I’m happy to know that Dell hasn’t completely made an exit from the market and that they are staging a comeback. The smartphone market is a tough one to compete in but the fact is we need more options, preferably more affordable ones.