The October roll-out of Apple’s iPhone 4S boosted its position in Britain and United States, but the new phones failed to excite interest in continental Europe, where Apple’s share of the fast-growing smartphone market slipped.
The smartphone industry is dominated by Google, which has stormed the market with its free Android platform.
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“In Great Britain, the U.S. and Australia, Apple’s new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal,” said Dominic Sunnebo, global consumer insight director.
Apple’s [AAPL 398.55 2.105 (+0.53%) ] market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.
However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.
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