It’s Never Too Late to Sell

It’s Never Too Late to Sell

Tim du Toit is a value investor based out of Hamburg, Germany. Tim is the editor and founder of Euro Share Lab. On his website he reveals what more than 20 years of equity investment have taught him Euro Share Lab

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As I have said in the past, in these articles I share with you what 20 years of equity investment has taught me – sometimes at considerable cost. In this issue I am going to tell you about an investment mistake I made. One from which you can learn a valuable lesson and prevent losing money the way I did.
I was going to tell you about two disastrous investments but will leave it at one today as the other is a longer story with larger losses.

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I can only stand so much embarrassment at a time.

The lesson is about my investment in a small UK retailer of upholstered furniture, called SCS Upholstery (“SCS”).

Don’t try to look it up as the company is not listed any more. The business was sold to a private equity company and the shareholders received nothing.

I had my eye on SCS for some time, but got really interested when a profit warning by a competitor knocked the share price down 54%.

I got even more interested when I read that a month earlier directors bought a total of 524,802 shares at a substantially higher price.

So on Thursday, Jan. 10, 2008, I bought shares in SCS at 0.41p.

I knew the company had benefited greatly from the property bubble in the UK but at a price to earnings ratio of 2.5 times July 2007 earnings and 1.2 times 2006 earnings, it was too cheap to ignore.

The company also had no debt and cash equal to 46% of equity.

Luckily I was wary of the impact of the property bubble and I invested only half the normal amount I invest per company.

Little did I know that in the next six months the full force of the credit crisis and deflating of the UK housing bubble would hit the company.

On March 26, 2008, SCS released their interim results (Aug 2007 to Jan 2008) which said sales were down 13%. And due to margins declines the company made a trading loss of £8.8m compared to a profit of £3.3m the previous year. The dividend was also cancelled.

Because the results were not as bad as the disaster everyone expected, the share price increased to 62p in the next month.

Selling at this price would have given me a nice profit of 51% but I didn’t sell.

After all, on a price to earnings ratio of only 3.8 times 2007 profits and only 1.8 times 2006 profits I thought the company was still undervalued.

If only I knew what was going to happen next…

The news that knocked the company flat on its back was the June 11 announcement that a credit insurance company has cancelled its credit insurance for SCS.

A quick word on why credit insurance is important.

The suppliers to SCS (sofa manufacturers) buy credit insurance to ensure that they are paid by SCS. If SCS cannot pay them, the insurance company will. This means that SCS can finance itself through its suppliers by only paying them after the sofas have been sold.

With credit insurance cancelled, SCS either had to pay cash for their sofas or soon after delivery. SCS simply did not have the funds to do so, even though they had no debt and cash on their balance sheet.

From there it went downhill fast.

The share price dropped 62% to 11p.

I lost my confidence in the company and on June 18 and 19, 2008, sold 62% of my shareholding at 11p — a loss of 73%. The company tried to raise funding to make up for cancelled credit insurance but was unsuccessful, and on June 23, 2008, the shares were suspended.

On July 3 the business was sold to Sun Capital Partners, the listing cancelled and the company liquidated.

Why I did not sell everything when I finally decided to sell I can’t remember. I may have thought that I should get part of my money out but still leave a bit in the company to recover my loss. Even at a 73% loss my remaining investment was still real money I could do better things with than watch it disappear into thin air.

The reason I’m telling you this story is we all make mistakes when investing. Making a mistake is also not a problem as long as you learn from it and take measures not repeat it.

So what can you learn from my experience?

First, irrespective of how large the loss on an investment is, it is never too late to sell. The money you have invested is still real money.

Second, after this experience, I developed strict stop loss and trailing stop loss rules which I follow very strictly. You can read more about how it works in the article titled Never mind what to buy, do you know when to sell?


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  1. The SCS article was originally written by Richard Beddard, I believe:

    In the past, I have made good sells, and bad sells. I don’t remember much in the way of my bad sells (maybe I should write them down in future!) – I think I sold too soon. Two good sells that I made were selling HMV (a book and high street CD store) and TCG (Thomas Cook Group) (a travel operator). I sold at a loss, but given future price action (HMV has since had a precipitous decline), I saved myself a lot of money. I still consider them to be sells, as HMV is in a dying business with enormous debts, and Thomas Cook has high debts, which investors are ignoring, poor returns on capital, and it is always running into operational difficulties (volcanoes, civil unrest, adverse exchange rate, you name it!).

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