Microsoft Corporation (NASDAQ:MSFT) is working with Dropbox to launch business-friendly mobile products. Although both companies are still in competition, they are working together for business. Office users can now access Dropbox applications via mobile applications and edit files.
Microsoft and Dropbox team up for business
Those using Windows and Windows Phone versions will have to wait for now. Microsoft will initially roll out Dropbox-enabled Office apps for iOS and Android. This is a rather unique move for Microsoft considering Windows is usually the company’s top priority. Since the tech giant’s current focuses on cloud and mobile technologies, it is no surprise the rollouts begin with the most popular mobile operating systems.
Wes Miller (analyst with Directions for Microsoft) said, “It’s not so much about making sure that Windows is the first and foremost, it’s making sure Microsoft services are available regardless of what device is in use.”
This particular deal created big buzz across the Silicon Valley. Dropbox is a significant company with about 300 million users. Earlier this year, the website was valued at about $10 billion when it raised finances. Five years ago, the company even turned down an offer from Apple’s Steve Jobs offered to purchase the company.
A big win possible for Dropbox
This partnership will also benefit Dropbox as it could attract more business users. Last April, the company updated its services and tried to ease concerns from companies that block Dropbox over security concerns. Since over 35 billion Microsoft Office files are stored on Dropbox, both companies need to make strong changes for both mobile and web users.
Dropbox’s head of product Ilya Fushman summed it up with, “Certainly on the desktop they’ve had a great experience – – we’re looking to bring that to mobile and the Web.”
The extra features will be available to Office users with Dropbox accounts. Dropbox business users will have to have a subscription to Office 365.
Mobile web users love social media and that’s why Facebook Inc (NASDAQ:FB) leads mobile apps. A new survey from Consumer Intelligence Research Partners shows the majority of mobile users use the following three applications the most: Facebook, Twitter, and Candy Crush Saga.
Facebook just dominates mobile phones
Mike Levin for CIRP summed it up, “Facebook just dominates mobile phones, in terms of most frequent use, not just downloads. For most other apps, including some well-known ones like YouTube and Pandora, fewer than 10 percent of phone buyers included them among the most frequently used.”
Not surprisingly, Facebook Inc (NASDAQ:FB) also dominates the list of app producers. The social media giant nabbed the number one spot and number four spot with Instagram. A total of 54% of phone owners have one or both applications on their devices. Google Inc (NASDAQ:GOOG) and Twitter take the second and third spots respectively albeit with much smaller numbers. Google Inc (NASDAQ:GOOG) takes 28% thanks to their most popular applications like YouTube, Chrome, Google Maps, and Gmail.
In other Facebook Inc (NASDAQ:FB)-related news, Instagram executive Emily White will soon join Snapchat as Chief Operating Officer. AllThingsD explained, “The move is a major talent grab by the ephemeral photo and video mobile service, which has recently been the subject of multi-billion-dollar acquisition and investment interest from several major Internet companies, including Facebook. While there has been a lot of hype and swirl surrounding it, the Los Angeles-area app company has also been searching for a top executive to help lead its business.”
Snapchat plans to grow as a business
Snapchat, a popular instant chat messaging service, has grown significantly in popularity. This move only proves the company’s plans to grow as a business.
White joined Instagram earlier this year as director of business operations where she worked with the company’s co-founder Kevin Systrom. Together they improved overall user operations and found new ways to make more money.
Snapchat and Poke are two new popular photo sharing mobile applications that make it easy to instantly share photos with friends. The appeal behind these apps is that each photo or video instantly disappears shortly after it’s shared. The bad news is that both apps feature a design flaw that makes it easy for anyone to save and store the videos for their own personal collection.
Buzzfeed recently shared an article explaining the design problem and how other users can easily save videos without the owner’s knowledge. Since Snapchat and Poke store videos locally on their browser, all it takes is a special application and a little know-how to access the videos (fortunately, photos aren’t stored). Users who cheat the system use a file browser like iFunBox. When they receive the videos, they tap the video to load without opening it, then they plug the phone into their computer to open up the file browser, locate the Snapchat folder and copy the video files onto their computer before viewing them. The copied videos don’t self-destruct once they are viewed. Locating files for Facebook’s Poke app is a little different, they are located in the library/caches/fbstore/media card. Fortunately for Poke users, the videos will self-destruct after the first view.
It’s important to point out that photos shared on Snapchat or Poke are still in danger, as receivers can easily take screenshots of the photos(or videos) and keep them on their device without the taker’s knowledge.
Buzzfeed got the chance to chat with Snapchat’s founder, Evan Spiegel, if he knew about this design flaw and if he had any plans of doing something about it. Spiegel explained that Snapchat’s users “embrace the spirit and intent” of the photo/video chat sharing program, and that there will always be a way to reverse engineer the service. Despite his blase attitude regarding the matter, it wasn’t that long ago that Snapchat did fix a serious video-saving flaw on Android. Later on, Facebook contacted Buzzfeed to let them know that they plan on fixing the issue shortly.
Since many people use mobile applications like Snapchat and Poke for things like sexting, users need to be more aware of the possible implications that may come with using such apps.
Foursquare, a popular social media app for people who want to alert their friends of their whereabouts, has just rolled out their newly redesigned application for the iOS and Android.
So what makes this new app different from the original? In the official press release from Foursquare, they stated that they took apart the app, redesigned it, and added key features like better recommendations and faster check-ins.
The company has been trying to change their image from a basic check-in service to a social media website shortly after the company announced their twenty million user milestone months ago.
Foursquare’s key features include personalized recommendations where they offer suggestions for restaurants, cafes, and other diversions in or around the user’s neighborhood. Moreover, this app has an explorer tab that allows users to see more recommendations based on what their friends are up to or what people in similar neighborhoods are up to.
They also introduced a rating system for users to rate(using heart and broken heart symbols) and inform others if a place is worth their time or not. The app will also feature a scroll feed that allows users to view their friends activities on one page and while provide interactive features like comment/like buttons. It sounds like Foursquare is turning into Facebook lite.
Dennis Crowley(chief executive officer for Foursquare) says that although his website’s check-in feature has declined in popularity, it’s certainly still important and that’s why they wanted to make key improvements like a faster check-in process and a relocated check-in button in the upper right corner.
Sometime a popular mobile application or website needs a healthy revamp every now and then. Improved features will continue to pique the interest in users and entice other to download the app. When it comes staying the relevant in the business world, change is vital.