Tag: zynga

Zynga Releases Princess Bride Slots To Boost Sales

Zynga Releases Princess Bride Slots To Boost Sales

Zynga has seen success with social-casino games, and is therefore diving deeper into the sector. On Thursday, the game maker launched its new free-to-play game for mobile and social platforms – Princess Bride Slots. Based on a classic movie Zynga’s […]

Zynga Inc News: CFO To Step Down, Two Games Delayed

Zynga Inc News: CFO To Step Down, Two Games Delayed

Zynga, the maker of online game FarmVille, informed investors on Tuesday that its Chief Financial Officer David Lee will exit the company and Chief Accounting Officer Michelle Quejado will serve as interim CFO. Lee, who previously worked with Best Buy, […]

Zynga Inc, Groupon Inc Beat Earnings Estimates

Zynga Inc, Groupon Inc Beat Earnings Estimates

Zynga and Groupon released their third quarter earnings reports after closing bell tonight. Zynga posted earnings of 0 cents per share and revenue of $195.7 million. Analysts had been expecting losses of 1 cent per share and $169.94 million in […]

The Mythology Of Unicorn IPOs [INFOGRAPHIC]

The Mythology Of Unicorn IPOs [INFOGRAPHIC]

According to Mergermarket data, since 2010 there were 37 “unicorns” – private tech companies valued at USD 1bn or more – which successfully had an IPO. These unicorn IPOs appear to have reached a peak in 2013 and dropped off […]

Zynga Inc Will Now Sell “Mini-Game” Ads Within Games

Zynga Inc Will Now Sell “Mini-Game” Ads Within Games

Zynga has developed an in-house solution to deliver advertisements in the form of mini games. Created by Zynga’s internal Studio E, these interactive ads are called ‘SponsoredPlay’ ads, and will be available soon to players. Zynga claims increased involvement Zynga’s […]

Zynga Buys Rising Tide Games

Zynga Buys Rising Tide Games

Zynga has acquired a free-to-play social casino game firm called Rising Tide Games. Former Zynga and Playtika executives founded the acquired company, says a report from GamesBeat. The monetary terms of the deal have been kept secret. Zynga strengthens position […]