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Company logos – how colours persuade you to trust a brand [graphic]

Company logos – how colours persuade you to trust a brand [graphic]

A new infographic from Towergate Insurance draws on up-to-date research to take a look under the hood of brand color use amongst companies in varying sectors. The infographic analyzes 26 sectors; from restaurant outlets, to apparel and accessories brands; communication services, to home improvement firms. It reveals that color choice appears to be sector specific. For example, green and red are popular in the real […]

There is plenty of good economic news

There is plenty of good economic news

We have a rather light week for economic data. The biggest reports came last week. Earnings season continues. Everyone is keeping a close eye on President Trump, wondering what might happen next. Meanwhile, stocks are at all-time highs and interest […]