Zynga Inc (NASDAQ:ZNGA) is stepping up its effort in achieving its objective to attract core gamers, by launching real-money games internationally early next year. The gaming company is hiring Maytal Ginzburg, vice-president of regulated markets for 888 Holdings, an online gambling operator based in UK. A report from equity research firm Evercore Partners cited that Zynga’s marketing costs on Facebook Inc (NASDAQ:FB) through paid channels is becoming more expensive. Zynga’s expenditures in traditional marketing are...
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