Nov 9, 2017 UPDATE: The Google Pixel 3 will undoubtedly be one of the highlights of the next smartphone year, with Google under pressure to improve on this year’s Pixel 2. The improvements made in the Pixel 2 XL, along with its price tag, indicate that the mega-corporation is serious about the smartphone niche. But some considered the Pixel 2 to to be a rather conservative smartphone in some respects, particularly the lack of design changes in comparison to the first generation of the range.

Google Pixel 3

Bezels change

Among the improvements that Google is reportedly working on for the Pixel 3 is a new design for the smartphone that will be revealed in 2018. While the Pixel 2 wasn’t exactly ugly, it also failed to really impress with its aesthetics. And it seems that the new design for the Google Pixel 3 will include seriously slimmed down bezels.

Active Edge update

But it won’t just be physical alterations that Google focuses on. Central to the new portfolio of features included in the Pixel 3 will be a new version of Active Edge. This functionality was launched with the Pixel 2, but the early suggestion for the Google Pixel 3 is that Active Edge will be fully customizable. What this means is that any feature will be launchable from the newly introduced feature, which will certain improve its usefulness.

Camera improvements

The manufacturer will also surely be working on a dual-lens camera for the Google Pixel 3. While the photographic capabilities of the Pixel 2 were still more than decent, the inclusion of a single-lens camera was nonetheless undoubtedly a disappointment. Software improvements could also be implemented, enabling users to switch between the rear and front camera more easily, as is already possible in smartphones from Samsung and LG.

Wireless charging

Another new feature that Google is reportedly working on for the Google Pixel 3 is the introduction of wireless charging. While the battery life of the smartphone series has generally been praised, and the inclusion of fast charging is undoubtedly welcome, the lack of wireless charging is certainly a black mark against the handset. This is particularly true now the iPhone range has embraced wireless charging with the release of the iPhone 8 and iPhone X.

4K coming?

We can also expect to see a Google Pixel 3 with an improved screen resolution. The buzz in the smartphone niche in 2018 will likely centre around 4K resolution, and it will be interesting to see whether Google embraces this when the Pixel 3 emerges. Certainly Samsung is expected to produce a Galaxy S9 or Galaxy Note 9, and possibly both, with 4K resolution capabilities.

Early reports on the Google Pixel 2 have suggested that it may struggle to shift the number of units that Google was hoping for. Considering that the mega-corporation has invested very significantly in smartphone technology by purchasing a large portion of the HTC smartphone division, it obviously needs to improve with the Google Pixel 3.

Update 11-02-2017: Although it is a long way away, new information has emerged on the pricing of the Google Pixel 3. It is suggested in a new report that the Google smartphone may retail at around 70,000 Indian rupees. The powerful handset will be somewhat reliant on developing economies such as India, so it is interesting to get this early estimation regarding the retail market in the Asian subcontinental nation.

The Google Pixel 3 will probably be an extremely powerful unit, with early specs linked with the smartphone looking rather impressive. It is expected to run Android 8.0 Oreo out of the box, while the smartphone could also feature a 4K resolution screen for the first time. A dual-camera has also been strongly linked with the smartphone, after some disappointment that the Google Pixel 2 was only armed with a single-lens unit.

Google Pixel 3
Image source: Reddit

Struggling sales

It seems that the mega-corporation still has considerable work to do in the smartphone space with the Google Pixel 3, based on the early indications regarding the Pixel 2. Although Google has yet to reveal any official sales data related to this smartphone, the feeling among analysts is that the Google Pixel 2 is unlikely to make a major impression on the smartphone niche.

Although Google has shown a lot of commitment to the technology marketplace by attempting to develop three separate units, many were underwhelmed by the smartphone version of the Google Pixel 2. Featuring a similar design to last year’s model, with only minimal improvements over the previous generation in spces, and priced rather similarly to the iPhone 8, it is suggested that the Google Pixel 2 will struggle to sell at the levels that the manufacturer desires.

Other smartphones certainly outperformed the Google Pixel 2, and it is something that the developer will have to address when the Google Pixel 3 is released. Google has noticeably failed to gain any significant traction with the original Pixel smartphones, and many believe that the second-generation release is not significantly superior to alterthe fortunes of Google in this market.

HTC purchase

The Google Pixel 3 will probably make significant currency from the purchasing of 50 percent of HTC’s research and development group. Although HTC has yet to establish a device in the mainstream of the smartphone niche in the Western world, its expertise should be extremely useful to Google when developing the Pixel 3.

Another area where the Google Pixel 3 can improve on its predecessor is in relation to screen burn. Google was forced to concede this week that there have been some issues with the Google Pixel 2 XL in this department, and we can reasonably expect this to be a major focus of the Google Pixel 3 smartphone.

With affordable technology beginning to appear in the marketplace as well, it is quite possible that one of the Google Pixel 3 devices will be foldable. This would then justify the existence of the three units that are expected.

The Google Pixel 3 is already appearing in the news, despite the recent release of the Pixel 2. The next generation Google handset is not expected until late in 2018, yet the rumor mill is already grinding regarding this key smartphone release.

Google Pixel 3
Image Source: Google Store (screenshot)

Google Pixel 2 success

It is fair to say that the Pixel 2 has gained significant momentum for Google in the mobile niche, and the Google Pixel 3 will need to continue this progress. The mega-corporation is serious about establishing itself as a technology manufacturer, and must therefore keep up its progress in future releases.

The interesting new leak regarding the Google Pixel 3 is that the smartphone will feature three models. This was previously rumored to be the case with the Pixel 2, and indeed three smartphones were reported to be in development based on very credible information. Walleye, Muskie, and Taimen codenames were identified, but for some reason Google pulled the plug on Muskie.

Three models

Well, in an increasingly competitive marketplace, it seems that the manufacturer will produce three handsets in 2018. In fact, Droid Life states that three new codenames have already been established for the three devices, with the publication naming them as Crosshatch, Albacore, and Blueline.

Two of the devices in question are expected to be premium handsets, with the third probably a more affordable variant. Google will probably take its cue from the iPhone range in this regard, releasing two incremental updates from last year’s Pixel 2, alongside a mega-handset intended to really impress.

It will thus be interesting to see what the price tag of the most expensive Google Pixel 3 unit may be. One of the advantages that Google has had over Apple and Samsung in the marketplace is the relatively affordable price tag of its smartphone releases. But it seems that the manufacturer is edging away from this in its most recent devices, desiring for its smartphones to be taken more seriously as premium technology.

Google Pixel 3 Release date

So what can we expect from the Google Pixel 3 when it is released? Well, considering that the Pixel 2 was largely deemed to be a success for Google, a similar release schedule can be expected for this next generation device.

Of course, the fact that Google is seemingly preparing three Pixel releases for 2018 could impact on the release date. This would make the Google Pixel 3 more vulnerable to delays, but no doubt Google will still be aiming for a similar release date as in 2017. But with Apple having staggered the release of the iPhone 8 and iPhone X, this is something that Google could possibly consider for the Pixel 3.

Wireless charging

One feature that Google should definitely implement in the Google Pixel 3 generation is wireless charging. This was conspicuous by its absence in the Google Pixel 2, which put the handset somewhat behind its competitors. With Apple having now introduced wireless charging to the iPhone range, this should be considered a must for the Google Pixel 3 in 2018.


The trends in the smartphone industry suggest that Google will probably look to increase the size of the displays included in the Google Pixel 3 generation. However, considering that there will be three handsets, we can perhaps expect the third of these to feature a larger display than has ever previously appeared in a Google Pixel release, with the other two devices being consolidated from last year’s releases.

So 6-inch and 5-inch variants will be accompanied by a smartphone that is likely to be in excess of 6-inches, possibly around 6.5-inches.

Additionally, the resolution in the Google Pixel 3 could be improved over the previous generation. There is already lots of talk in the smartphone niche about Samsung embracing 4K technology in 2018, and Google could also consider this, at least for the new premium release.

Google Pixel 3 Camera

Another major upgrade that Pixel fans will particularly be eyeing is the inclusion of a dual-camera. While the photographic capabilities of the Google Pixel range have been praised, the fact that the manufacturer has resolutely stuck to a single-lens setup is certainly a black mark against the series.

With dual-cameras now becoming standard in mobile phones, Google must surely follow suit with the Google Pixel 3 and stick dual-cameras on the back of its 2018 releases. At the very least, the new premium handset of the three most surely embrace this technology.


Another area where Google could look to improve with the Pixel 3 is storage. This is definitely not a department that Google has particularly concentrated on recently, happy to provide a maximum of 128GB of storage in the Pixel 2 generation. The developer has also been reluctant to embrace the flexible micro SD technology that is a fixture in Samsung devices.

But with Apple and Samsung both offering 256GB of storage in their premium models, and Samsung also including Micro SD as well, Google is definitely a little behind the pack in this area. The manufacturer should definitely double the maximum quantity of storage available in the Google Pixel 3 series, again at the very least in the premium model.

Google Pixel 3 Price

Pricing will be absolutely key for the Google Pixel 3 range, and this will certainly be a challenging area for the mega-corporation. The $849 recommended retail price of the Google Pixel 2 XL has pushed the smartphone into iPhone and Galaxy territory, meaning that the manufacturer can no longer claim to be producing a mid-range unit.

It will be challenging for Google to freeze the price of the smaller smartphone at $649 once more, but this would certainly be welcome and provide a market advantage. If the larger and new Google Pixel 3 handset is to be a serious improvement over the Pixel 2 XL, it is hard to see anything other than a price increase on the $849 figure, meaning that the Pixel 3 generation will feature at least one unit pushing the $1,000 mark.