RIM announced nothing new when launching BB10 given that most of the pending features and devices had already become public. Although RIM’s management believes that the upcoming BB10 OS will make the company’s portfolio competitive once again, RIM faces an uphill struggle in terms of gaining smartphone market share. Based upon a detailed assessment of the service business in particular analysts are concerned that as this high margin business erodes the losses in RIM’s hardware business will be revealed. Why RIM’s BB10 will have minimal impact: Having already seen a number of delays in the launch of its new smartphone operating system, the company finally announced its new BB10 platform and terminals this week. Analysts from Credit Suisse see a limited ability to gain meaningful traction in the smartphone market and see RIM only shipping 26mn devices over the next four quarters of which 15mn are BB10 based on several factors discussed below. Specifically, the analysts believe that over the next 12 months while the hardware business will see brief renaissance, they believe visibility on this and gross margins are low. Hardware and Specs: A glance at Exhibit 2 shows that the new RIM devices boast an array of high quality features. The Z10, which is an all touch screen
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