Yahoo! Inc. (NASDAQ:YHOO) board has approved the acquisition of the blogging platform and the deal has been announced on Monday. Normally analysts love mergers and scream about the magic word ‘synergies’. However, some (but of course not all) analysts are a bit skeptical about the price Yahoo! is paying for Tumblr. Despite Tumblr taking the crown as the 32nd most visited website in the world (according to Alexa.com), the firm only generated $13 million in revenue for 2012. Additionally, the firm lost money in 2012 and there are concerns about what Yahoo! will do with all that porn and how it can keep Tumblr ‘cool’. Earlier we brought you some commentary from Barclays on the purchase, below we bring you opinions from five other analysts covering Yahoo! Inc. (NASDAQ:YHOO). Jefferies on Yahoo! Inc. (NASDAQ:YHOO) Purchase of Tumblr Tumblr Is Arguably a Strong Content Creation and Social Sharing Platform. Tumblr’s 10M+ registered users create 120,000 new blogs every day. There are ~100M in total thus far. The platform generated ~117M UV’s globally in the month of April +80% Y/ Y; ~30% of those were from the U.S. ~25% of the company’s traffic came exclusively from mobile (Comscore). Tumblr Has Unique Psychographic Insight of
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