Our series on the retail apocalypse continues below: Last updated 19 August 2017.
It’s a tough time to be in retail. As online stores such as Amazon continue to dominate the retail space, firms that rely on brick and mortar stores to shift their products are collapsing at an ever-increasing rate thanks to sliding sales, rising costs, competition, and capacity.
At the beginning of July, Fortune reported that True Religion had become the 23 retailer or consumer-orientated company to file for bankruptcy this year based on data compiled by the magazine and S&P Global Market Intelligence. The industry is on track for a record-breaking year for bankruptcies.
And while most analysts blame Amazon for traditional retailers’ troubles, the online retail giant is only part of the problem. Many of this year’s bankruptcies have been companies that have failed to invest in their online offering and have over expanded their physical store presence, making it all but impossible to cut costs fast enough and re-position the business.
S&P Global Market Intelligence said in an article earlier this year that, “Retail’s troubles are manifold, and the diagnosis is different in each struggling company’s case, but it is widely agreed that the U.S. is over-stored and that the solution for flat or declining in-store sales resides to a significant degree online, where the most sales growth is now taking place.”
High levels of debt, bloated fixed costs and need to boost their online presence means that “Many retailers don’t have the flexibility to do what they need to do,” according to Moody’s lead retail analyst, Charlie O’Shea.
Retailers need money to invest in their e-commerce experience while closing un-economic brick and mortar stores. A recent report from Moody’s notes that over the next ten years the share of e-commerce to more than double. This forecast assumes 3% annual growth for all retail sales and an e-commerce annual growth rate of roughly 15% through 2022, decelerating by 1% annually after that.
Moody’s calculated at the beginning of June that 22 companies or 22% of its retail and apparel category had credit ratings of Caa or lower or distressed status. Many of these names have significant debt falling due in 2018. So, it’s likely there will be a few more failures before the year is out.
It’s no wonder the number of retail bankruptcies this year could surpass 2008’s total this year.
Moody’s: Rising number of retail defaults is manageable
There has been some concern that rising retail defaults will have a grave impact on the credit market. Earlier this year Bloomberg called shorting loans taken out by beleaguered mall and shopping center operators “the next big short” noting that several hedge funds, as well as Deutsche Bank and Morgan Stanley, were recommending shorting commercial mortgage-backed securities.
According to research from Moody’s losses on defaulted CMBS-held regional mall loans tends to be much higher than other retail property categories and other real estate types like office or industrial. Since 2013 80 regional malls have been liquidated with an average loss severity of nearly 80%. In 15 cases losses were 100% or more. In comparison, the average loss severity for liquidations of other retail categories was 52%, and the average severity for all other property types was 54%. Of the 15 cases of 100% or greater loan loss, 11 were in tertiary markets, where the defaulted mall was the second or third mall in a one-mall town.
However, while the number of mall defaults is likely to continue to rise, Moody’s doesn’t believe that the credit stress could spread to other areas of the market. Although loans on retail properties account for nearly a third of the $345 billion of collateral for CMBS rated by the firm, “troubled malls/malls of concern,” account for only about 2.1% of the universe. Moody’s rated universe accounts for a little over 11% of all US retail properties, and just 241 of the 1,220 US malls.
The rating agency also notes that credit risk is limited for all of the REITs it covers, with only two of the 22 companies rated, CBL & Associates Properties, Inc. and Washington Prime Group Inc. having exposure to weak malls.
Our in-depth coverage of the retail Apocalypse continues below with some analysis from goldman- this article was updated on 08/03/17 at 13:00PM EST
Goldman: Brick And Mortar Won’t Die, But The Retail Experience Will Be Disrupted
Brick and mortar stores are not dead and will continue to be a dominant force in retail, Goldman Sachs says in a 66-page report out Wednesday. Even Amazon recognizes this, in part seen in their acquisition of Whole Foods. What needs to take place is a disruption of the physical retail model by retailers, Goldman noted, pointing to specific ideas. The physical store by emphasizing what can’t be delivered through e-commerce while pointing to a new role for artificial thought processes and tracking technology.
Goldman: The world is ordering like the Jetsons but shopping like the Flintstones
The future of retail will look nothing like the past. While e-commerce giant Amazon may increasingly garner the lion’s share of lost physical store sales, even the digital pioneers recognize physical store sales will be meaningful in the future. Goldman predicts that in five years, fully 70% of all sales will continue to come from physical stores, but that the successful stores and how they operate will significantly change.
The report on the retail apocalypse highlighted disruptive in store innovations being advanced by Amazon – paying for products without a checkout process, as one example – as revealing the firm’s objective to turn the physical retail experience on its head, but also giving a nod to its relevance in the future. While the world is looking for retail to die, Goldman analyst Matthew Fassler and the equity research team are pointing to the elongated future of retail, one that combines the future with the past.
The world may begin ordering like “the Jetsons,” but the reality is “most Americans still shop like the Flintstones.”
Retail Apocalypse – Macro trends shape the future of retail, including smart relationship marketing
Shaping the retail world of the future will be several macro trends colliding. The first is financial.
New physical retail competition is unlikely to enter a contracting market where venture capital firms are unlikely to tread. This creates a focus on future winners and losers that rise or fall from current view.
“From within the group of incumbents, the successful retailer of the future will need to operate either as an optimized logistics machine, an ultra-convenient shopping option, or an optimized showroom,” Goldman noted, pointing to a degree of futility in attempting to compete with Amazon, Walmart or Costco on a pricing level.
The next trends of the retail apocalypse involve the client relationship, keen target marketing amid the third trend of new market segments.
The future involves forging a tighter relationship with the customer by enabling three cornerstone applications: Business intelligence, intelligent customized marketing and operational cost reductions where deeper partnerships with suppliers occur.
This new approach will help retailers compete in one of two primary marketplaces.
A mass market will target volume against thin profit margins where robust data is used for intelligent pricing and personalized product placement rules the day. The second market will be high value transactions where enhancing the in-store experience will rule the day.
Watch for store video monitors that categorize shopper’s demographics and smart fitting room mirrors
The retailer of the future will enhance the store experience to levels not yet seen, which will alter the store experience. The smart technology used to run these stores will generate a real-time personalized experience, but also draw from some of the most advanced eavesdropping and information collection techniques known to the modern world.
Store video analytics will “classify shoppers into demographic groups,” while audio sensors, smart floors and shelves will manage inventory that adjusts pricing accordingly. Even the mirror in a dressing room will be smart, “using RFID technology to identify an item brought into a dressing room.”
“Tech is changing what customers expect and how they shop,” Walmart CEO Doug McMillon was quoted as saying, pointing to testing on eliminating the checkout process currently taking place.
Jeff Genette, the newly minted Macy’s CEO, is looking to disrupt the in-store experience as well. “…we acknowledge that more experimentation with in-store technology and creative solutions for customers who are shopping in our physical stores is an opportunity for focused capital investments in 2017,” he said on a conference call.
The key for retailers is to avoid the “shiny objects” that might lead to faux innovation, futurist Steve Brown told Goldman. “Predictive and prescriptive analytics to help you manage your business better and to understand customers better. In-store sensing, to feed those analytics, so RFID, Wifi, cameras, indoor location type services,” he said. “I think smart stores and smart checkouts to reduce the friction in the buying process are going to be key.”
The massive changes needed to keep retail alive will not only benefit investors in winning stores but could also be a boon to companies that are positioned to benefit from the smart retailing trend the report noted, citing several including Zebra Technologies, IBM and Salesforce.
As July transitions into August, and Wall Street might be more focused on summers at the beach than retail sales heading into fall, Cowen & Company thinks the back to school season for traditional retailers could look rather ugly. But isn’t isn’t all bad for traditional retailers. Those who execute a brand strategy across customer interaction platforms could turn out to be winners, a recent report says.
Retail Apocalypse – Brands needs significant innovation to succeed
What is looking ugly is the “lack of significant innovation in apparel,” which might keep traditional retailers, already struggling, in the dumpster. There is a bright spot, however. Denim is a product category anticipated to “remain strong,” and sales might benefit from favorable weather. While this trend could be strong, it “will not be enough to save apparel this season.”
Retail foot traffic, which fell in June and July as it has for 27 consecutive months, is likely to be repeated in August and September. Week four July foot traffic ended down 10.57% year over year again, as even with favorable weather forecasts Cowen still anticipates brick and mortar stores to continue to suffer. More troubling is that Cowen’s survey data indicates a potential -17% decline in outlet mall traffic as a “store closure cycle will remain a disruption” to back to school traffic.
Looking at the foot traffic trend, Cowen notes an old punching bag: Amazon. The firm is often used as a price check to margin strapped retailers, who are not doing enough to maintain their brand.
“The burden is on retail companies to innovate the customer experience across mobile and physical retail, offer more unique and proprietary product, and offer cheap and quick shipping options as soon as possible,” the report opined.
On top of these woes, the highly promotional environment in which traditional retail stores find themselves is “worrying,” particularly if retailers cut prices to the bone and negate profitability
Looking on the bright side…
The picture isn’t entirely dire, however.
Looking on the bright side, the weather is expected to be a “favorable tailwind” to retailers as cold and wet weather, the preferred environment for retailers in fall, graces the market environment.
The strong weather is bolstered by consumer confidence at near multi-decade highs, pointing to economic indicators that point to a stable consumer as measured by leading economic indicators.
This robust consumer is likely to be met by healthy retailer inventory positions, as retailers are reducing shipment sizes and increasing frequency of orders. But a benefit that weighs heavily is control of the brand and execution across a variety of physical and technical platforms.
“Our take is that companies with a combination of powerful brand equity, lifestyle positioning, a combination of functional + emotional strengths, and an integrated customer experience are better positioned to: drive profitable pricing, face competition from Amazon, and compete against promotional marketplace pressure,” the report said, pointing to LULU, TIF BID and LVMH as top investments.
Retail Apocalypse in-depth article continues below – last updated July 25th 2017 at 5:30PM EST
As anti-trust concerns in Washington DC regarding behemoth Amazon.com grow – potentially delaying the firm’s acquisition of Whole Foods – the brick and mortar retail picture continues to slide. A Cowen and Company equity research report out Monday noted that overall retail traffic fell significantly as the warm weather of July blanketed the US.
Retail traffic hardest hit in Midwest, South
With the death of brick and mortar retail, there would be a host of collateral consequences. Not only would customer facing jobs inside retail establishments be lost, but the damage to local government revenue streams – many dependent on retail sales for tax receipts – would take a hit as would owners of shopping malls who might lose prime rent paying tenants.
The concerns over Amazon come as weekly retail traffic in the third week of July fell double digits across the country.
Retail traffic declined -10.56% year over year, following last week’s -9.67% decline.
The decline in traffic had a slight regional bent. It was lower in the West and Northeast, -9.52% and -9.65% respectively. The Midwest and South were underperformed by a higher margin, down -11.54% and -11.36%.
The declines came as temperatures were generally similar to last year but precipitation was up 14%. Cowen noted in the Northeast, the weather started hot and extended this to the mid-week but turned cooler and humid during the weekend. In the central part of the country, temperatures were cooler on a year over year basis despite notching +90 and +100 degrees for several days.
Wireless and Electronics stores hardest hit, Apparel not as impacted
While general retail continued to slide, apparel, which often involves the physical interaction of trying on cloths, only saw a more muted decline in traffic.
For the third week of July, apparel traffic was down -5.23% year over year, slightly less than last weeks -5.26% decline.
Among the hardest hit were Wireless and Electronics stores, where traffic was off -26.26% year over year, but same store traffic declined -10.27%.
Things could start to get better, as Cowen forecasts July Week 4 traffic to decline to be -7% to -9% year over year. Weather forecasts point to a cooler and wetter climate on the East Coast, which Cowen says should be favorable.
Cowen modeled the impact on different constituents. The report said long-range weather could be favorable to , AEO, CRI, GPS, HBC, JCP, M, JWN, PLCE, BURL, DKS, KSS, ROST, TJX, TGT, WMT. However, it might hurt COST.
The Retail Apocalypse series on brick and mortar woes and rise of Amazon continues below. Updated Jun 29, 2017 @ 11:15
At the end of May, shares in Synchrony Financial collapsed after the company reported its first quarter results that it was having to set aside more money than expected for soured loans. The lender, which was separated from General Electric in 2014, offers private label store cards to the likes of JC Penney.
This has been a lucrative business for Synchrony over the years. During the past five years, the company’s return on equity has averaged 29%, and the shares have even attracted the likes of Seth Klarman who began buying last year.
However, according to a new report from Moody’s companies such as Synchrony which provide private label store cards to companies will likely suffer severely from the general retail malaise and aggressive store closures by retailers in what we and others have referred to as a Retail Apocalypse.
Further deaths in the Retail Apocalypse ahead as Amazon dominates?
Synchrony is the largest issuer in the space and according to the credit rating agency consumers owed about $120 billion on private label cards during the first quarter of 2017, compared with nearly $700 billion on general-purpose cards. Private-label cards can only be used for purchases at the stores and websites of specific merchants, while co-branded cards can be used as general purpose cards but have reward programs typically associated with a specific merchant. There are an estimated 300 million active accounts across both categories.
The Moody’s report argues that as the Retail Apocalypse claims more store closures, the likelihood of consumers using their store branded private cards will fall significantly, as consumers no longer have access to the issuing store, and they gravitate online, there will be no added benefits to using the cards. What’s more, according to Moody’s, consumers are more likely to default on their store cards when they can no longer access the retailer. “Consumer payment behavior on cards typically worsens when the accounts fail to maintain ongoing utility, because the accounts will provide less of an ongoing benefit to consumers who remain current, which in turn makes repaying this debt a lower priority relative to other obligations,” the report notes. Even though this may damage consumers’ credit score, defaulting seems less painful because “they will not expect to make future purchases at its other locations or online.” In the event that a retailer is forced into bankruptcy with all of stores and website closing, more material performance would occur.
Synchrony and its peer Alliance Data rely heavily on private label store card business, so as the retail apocalypse continues, these companies are likely to face more pain. Moody points out that banks also face exposure with Citi and Capital One relying on private label, co-branded card loans for a high single digit percentage of earnings. Wells Fargo, TD Bank have very modest retail private-label and co-branded credit card exposures relative to their overall loan portfolios. However, this is just another sign that the Retail apocalypse could spread well beyod brick and mortar stores.
Retail Apocalypse series on brick and mortar woes and rise of Amazon continues below. Updated Jun 27, 2017 @ 08:31
Since retail behemoth Amazon announced its acquisition of Whole Foods, there’s been plenty of talk about what this deal means for Amazon, the US consumer and US retail environment in general. Along with the usual speculation that this move by Amazon is a thinly veiled attempt to dominate the food retail market, analysts have speculated that the merger could mark the beginning of the end for retail workers. More than half (53%) of tasks in retail were automatable, a report released in July 2016 from managing consulting firm McKinsey & Company calculated. Other industry insiders have also speculated that Amazon’s deal could be good news for the American consumer as the company, which is known for its world-leading infrastructure, conquers some of the last-mile issues that have prevented access and distribution to rural neighborhoods that are more than a mile away from a grocery store. Over 23 million Americans, including 6.5 million children live in these areas according to Business Insider.
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According to Bank of America Merrill Lynch’s US retail equity analysis team, the Amazon deal is unlikely to have an immediate impact on the US REIT sector, despite concerns to the contrary.
Amazon--Whole Foods acquisition is not bad news for REITs.....yet
Amazon has come to dominate every market has become involved in since inception, although according to Bank of America, the retail industry might be more resilient. According to the analysis, Whole Foods currently has a 1.9% market share in the US grocery market combined with Amazon’s existing market share of 0.8% gives a combined share of 2.7%. In comparison, Walmart has a 23.7% share of the nation’s groceries, and Kroger’s share is 12%. With such a small segment of the retail market being impacted, Bank of America’s analysts believe, in the near-term at least, retail REITs won’t suffer significantly. There are only 66 Whole Foods locations in listed REITs with Regency REIT making up one-third of this total.
One area of the market that will almost certainly benefit from Amazon’s entry to groceries is warehousing. Some analysts have speculated that Whole Foods stores could become Amazon warehouses, but Bank of America points out that this is unlikely with the average store size of 30,000 ft.² to 40,000 ft.² being significantly below the 100+ thousand square feet typically required for warehouses. What’s more, most stores are located in affluent communities where zoning changes would be required before a warehouse is allowed. This means Amazon may look to increase its warehouse footprint further in out-of-town locations or expand existing stores.
All in all, even though the Amazon/Whole Foods deal has sparked panic among REIT investors, there’s no clear sign that the deal will lead to measurable losses for property owners in the near term if Bank of America’s analysis is to be believed.
Retail Apocalypse series on brick and mortar woes and rise of Amazon continues below. Updated 06/26/17 at 11:40AM EST
As retailers watch the Amazon train on a path to derail their business model, they find themselves at yet another disadvantage to the online giant: they must combat in-store shoplifting. With Amazon now offering a service that lets people try on clothes and return what they don’t want as well as the online behemoth looking to enter the pharmacy markets, the Amazon threats are increasing at the same time as is damage from shoplifting incidents. On a year-over-year basis, the loss from individual shoplifting incidents has nearly doubled, from $377 to $798.48 in 2016, a survey from the National Retail Federation, NRF, and the University of Florida discovered. The increase in shoplifting damage comes at a time when threatened store security budgets are flat or shrinking amid a tough profitability environment.
Retail Apocalypse: As stores are forced to cut security budgets, shoplifting increases
In-store theft amounted to 1.44% of sales and a much larger percentage of net profit loss in 2016. Nearly half, 48.8% of retailers surveyed, said they witnessed increased year-over-year losses from shoplifting, while 16.7% said their losses remained flat, the NRF report pointed out.
Shoplifting and “organized retail crime” was the most significant portion of the problem, while human employees whose jobs are currently under threat accounted for 30% of the losses. Paperwork error in a computerized world resulted in 21.3% of losses and vendor fraud or error accounted for 5.4% of the loss total. Overall, loss to such thefts increased to $48.9 billion in 2016 from $45.2 billion.
With Wall Street demanding earnings growth that often comes from cost cutting, the dichotomy is that preventative measures such as security to reduce fraud are on the chopping block.
“Retailers are proactive in combatting criminal activity in their stores but acknowledge that they still have a lot of work left to do,” NRF Vice President of Loss Prevention Bob Moraca said in a statement. “The job is made much more difficult when loss prevention experts can’t get the money they need to beef up their staffs and resources. Retail executives need to realize that money spent on preventing losses is money that improves the bottom line.”
The reduction in staff is evidenced by fewer actions taken in 2016 than 2015 despite the increase in loss to theft.
NRF: Shoplifting represents a significant loss, but employee theft is a bigger ticket item
While the average store shoplifter took $798.48 per incident, the larger scale thefts were inside jobs.
As shopping malls sputter, the average amount of an employee theft was $1,922.80, up from $1,233.77 in 2015.
While methods of stealth showed marked increases, the number of store hold-ups saw a marked drop, a rare positive note from the report. The average cost of retail robberies sank to $5,309.72 from $8,170.17 in 2015 after more than doubling from 2014 levels.
Return fraud, one problem that Amazon may have to face on relatively equal terms with the brick and mortar retailers, averaged $1,766.27 in 2016.
“The seriousness of retail theft is much greater than most customers realize,” Richard Hollinger, a veteran University of Florida criminology professor and the lead author of the NRF report, said in a statement. “When criminals steal from retailers, consumers pay higher prices, the safety of innocent employees can be compromised and shoppers looking for popular merchandise often cannot find it. Retailers need to continue to invest in new technologies to prevent and prosecute these crimes.”
With online methods tightening their profit margins, it might be technology that helps the retailers.
Some of the technologies being rolled out or developed to prevent shoplifting include artificial intelligence attached to video cameras that can read videos and detect potential shoplifting behavior as well as increasingly cost efficient product tagging and tracking technology that is being perfected by Amazon with new humanless check-out free stores being tested, the Retail Apocalypse continues.
Retail Apocalypse Brick and mortar Updated Jun 13, 2017 @ 10:20 by Rupert Hargreaves.
Another day another bankruptcy in the retail sector. Earlier this week Gymboree, the US children’s clothing retailer became the latest retail causality filing for bankruptcy owing $900 million to creditors. The group, owned by Bain-Capital, has more than $1
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