Amazon Prime Day has been scheduled for July 11 for all Prime members around the globe. The event, which will last for 30 hours instead of 24 hours like in the past two years, will start at 9 p.m. Eastern on July 10 and run until 3 a.m. Eastern on July 12.

Amazon Prime Day
Image Source: Amazon (screenshot)

What’s in store for Amazon Prime Day?

As was the case in the first two years, Amazon Prime Day will be huge, with some exclusive product launches by 30 brands, such as LG, Honor, Lego and Sharp. In addition, Amazon stated that there will be deals from more brands which will be unveiled on July 5. Buyers in some countries will also be rewarded with gift vouchers.

“Our members love Prime Day and we have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” said Amazon Prime Vice President Greg Greeley in a statement.

The company revealed that there will be attractive deals on a “variety” of television brands.

“Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out,” the company said in a press release.

Unlike the previous two Prime Day events, this time, Amazon will arrange the deals by theme, such as techies, gardeners and so on. This is a big improvement over the first two events, when many buyers complained that it was difficult to find the deals they actually want. In 2015, Amazon Prime Day shattered records set by the Black Friday sales, and the same is expected to happen this time also.

Amazon also announced that as a precursor to the event, some of the deals are available now. For example, new members can subscribe to Amazon Music Unlimited for four months for 9 cents. Similarly, those who use Prime for the first time to stream a video will get a $10 credit in their Amazon account.

Learning from past mistakes

Amazon will have to take special care to ensure a shopping day free from any technical glitches. In 2015, the inaugural Prime Day, many users were disappointed with the small inventory of fast-selling items. In 2016, the company was more prepared on the inventory front, but a technical glitch caught buyers by surprise when many were unable to add some items to their cart, notes CNN.

Amazon stated that in order to make sure that customers are prepared with a list of what they have to purchase, the deals will be revealed on July 9. All Prime members are eligible for the Prime event, and those who have not yet bought a membership can do so by paying about $100 per year.

For the first time, Amazon is launching the event in India, China and Mexico, three countries where the Amazon Prime service was launched only recently. Countries such as Germany, Italy, Canada, France, the U.S., the U.K., Japan, Austria and Belgium will be able to benefit from the event as usual.