Whenever you describe the attributes of your idea, service or product, link them directly to your customer’s needs. Never extol the virtues of your offering in isolation from your customer’s needs. In other words, always link them.

Finally, check for clarity and simplicity. Your reasoning should be clear, benefits compelling, and finances competitive.

All that’s left to do is to hone your presentation for pitch perfect appeal.

Guest post by Richard Walker – Director at Walkerstone, a company specialising in the delivery of business writing courses.

Article by Natalie Atterbury

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