Published on Feb 11, 2017

Goal setting is one thing, but how about ‘fear setting’? Tim Ferriss encourages us to ask ourselves “What’s the worst that could happen?” – and not treat it rhetorically. Ferriss’ latest book is “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

Tools of Titans


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How do you take risks and manage risks? Well, it starts with defining risk. So people start to manage risk and think of risk and plan for risk without ever defining it in the first place. This is where we get ourselves into a lot of trouble. And many people view me as a risk taker. How do you get comfortable taking so many risks? I don’t view myself as a risk taker at all, I actually view myself as an expert or a would-be expert at the very least in risk mitigation. I think of myself as very, very conservative and I think of risk as the probability or the likelihood of an irreversible negative outcome, the irreversible is super important in that sense. And the way that I work through different decisions or potential risks is by following an exercise called fear setting. And I do this at least once a month. I do this certainly multiple times a quarter. And it is akin to goal setting. A lot of people focus on goal setting. Well, if you’re riding around with the emergency brake on, i.e. small or big fears, and as Tony Robbins, who I interviewed for Tools of Titans might say, “Stressed is the achiever word for fear.” So if you’re feeling stressed same, same. It is fear.

So here’s how you work through it so you’re more effective and less reactive, emotionally reactive in your decision making and just responding honestly to external circumstances. Fear setting. What does it look like? It’s very simple. What I do is free hand this so I use a piece of paper. I’ll take a piece of paper and I’ll turn it vertical so we have 8.5 x 11. I’ll put two lines equally distanced like so so you have three columns. Now, the decision that I am considering making I’ll put at the top, the risk. And then in the first column I’ll write down all of the worst things that could possibly happen. And the key element here is specificity. Super specific. So what are the worst things that could happen if you made this decision? If you, and this is broad but it could be launch the new product; dedicated a team to a different project; fired half of your staff, whatever it might be. It could be quitting a job; taking a new job; breaking up with someone; proposing to someone, whatever it might be. Write down all of the worst things that could happen with the greatest amount of detail possible. They need to be specific so think of them as sort of the anti-goals. To set good goals they need to be what? Smart. Specific, measurable, achievable, blah, blah, blah I don’t know what R is; I can never remember R, T, timeline. Reasonable, I don’t know who knows. Rad, let’s go with rad. But anyways you don’t want this to be rad, but those same criteria you would use for goals you’re using for these fears. They need to be specific. All the worst things could happen.

Tools of Titans