Nintendo, in its second in-house mobile game, has finally brought everyone’s favorite plumber to tablets and smartphones as the company experiments with bringing its famed catalog of games and cast of characters to everyone to secure its financial future with an alternate revenue stream. – Download Super Mario Run – [Download Link]

Super Mario Run on iOS
Image Source: Nintendo

Super Mario Run debuts for iPhone and iPad

Analysts have long called on Nintendo to bring its games and characters like Super Mario and Zelda to mobile and this call only intensified following the success and craze created by Pokemon Go! earlier this year. It should be pointed out that Pokemon Go! was not created by Nintendo, but developer and publisher Niantic.

Super Mario Run, which debuted today for iOS, was announced at an Apple event in September by the creator of the side-scrolling Mario titles that have offered gamers countless hours of fun for decades, Shigeru Miyamoto.

Nintendo has for years been wholly unreceptive to taking its library of titles to mobile but is clearly of a different mind now following the lack of success with the social media “game” Miitomo and the crazy success enjoyed by Niantic’s Pokemon Go.

Super Mario Run will cost $9.99

Nintendo has made what could be called a surprise or even baffling decision to release this first offering of Mario for mobile at such a price point. Given the success of games like Pokemon Go and Candy Crush Saga with their “in app purchase” gaming, some fear that at $10 Nintendo is chasing off all but the diehard Mario lovers who have controlled him for years on their consoles.

Apparently, Nintendo believes that it can enjoy success by letting gamers know what they are going to get ahead of purchase. The company allows anyone to download sample “runs” and low-level play for free to try out the game before opening their wallets.

“It is an interesting decision,” Andrew Chanin, CEO of PureFunds, speaking of the upfront cost. “Players will know what they’re getting themselves into when they download the game.”

SensorTower, an app analytics firm is calling for gross revenues of $71 million in Super Mario Run’s first month or about half of the $143 raised by Pokemon Go.