Intel believes that the people continue to have Michael Phelps on their mind, particularly his face, even though the Olympics have ended. Phelps’ contorted visage became the subject of quite a lot of speculation during the Olympics games. It became so fascinating that it became a hashtag as well.
“Why were his features misshapen in such a bizarre way? Was this self-motivation? Did he loathe some of the other swimmers? Intel says it knows,” notes a report from CNET.
Mystery behind Michael Phelps’ face
Recently Intel released an ad campaign that, among other different things, discloses that the Olympic gold medalist scrunches up his face because his computer is very slow. In one of the ads featuring him and Intel spokesman Jim Parsons, Phelps doesn’t look happy. His personal computer is painfully poky in one.
Parsons explains politely that Phelps needs a new PC powered by Intel. There is a retirement joke as well in the advertisement. In another ad, Parsons directly asks, “Why the PhelpsFace?” Parsons wonders if it is because Phelps’ old computer is slowing him down.
All this is standard advertising fare, but the viewer at least gets the message to dump their old PC and buy a new computer.
However, CNET says it does not understand this one little logical thing – “If Intel makes computers so fast, why was it so slow to leap on this meme, when its bandwagon is now a jalopy?”
Intel Q3 what to expect?
When Intel reports its fiscal Q3 earning after the market closes on Tuesday, it will likely show some progress in its PC and data center businesses. The chip maker is continuing to concentrate on key areas like the Internet of Things, which includes its self-driving car push, and data centers that utilize new tech like the cloud. At the same time, it is distancing itself from the PC and smartphone markets, notes MarketWatch.
Intel could report a profit of 73 cents a share, compared to a profit of 64 cents a share last year, according to sell-side analysts surveyed by FactSet. Contributors to Estimize expect the chip maker to report earnings of 73 cents a share as well. In comparison to $14.5 billion in the year-earlier period, the chip making giant is expected to report revenue of $15.5 billion, according to both the Estimize and FactSet numbers.
According to MarketWatch, the chip maker has a history of beating both FactSet and Estimize consensus numbers.
Photo by Nickalas Ail