An interview with billionaire Jorge Paulo Lemann. Jorge is a co founder of 3G capital and Brazils richest man (2016). In this interview Jim Collins asks Jorge a wide variety of questions ranging from how his early life shaped him to what would he change about Brazil if he could buy it. The interviews offers an insight into Jorge’s drive and optimistic outlook on life, as well revealing his thoughts on business and how he amassed such a fortune.

Dream Big (Sonho Grande): How the Brazilian Trio behind 3G Capital – Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz

3G Capital's Jorge Paulo Lemann on Business and Brazil

Jorge Paulo Lemann

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Video Segments:

0:00 Introduction

2:39 What were your 20’s like?

5:52 How did you know when you found your passion?

7:07 Key ingredients to success?

10:06 Dream, People, Culture

13:33 It’s who then what

17:44 Who were your mentors?

22:02 Jim meeting Jorge

24:15 How long have you been with your business partners? And what makes it a good partnership?

30:00 Dealing with mistakes

35:48 Luck favours the persistent

37:35 What would you tell your 20 year old self?

40:30 If 3G bought Brazil, how would you improve Brazil?

47:46 Viewing crises as opportunities

51:19 Why do you bring students to study in USA?

54:29 Dream for K-12?

57:20 What gives you such optimism about Brazil?

1:00:23 What defines great

Interview Date: 22nd April, 2016

Location: Cambridge, MA

Event: Brazil Conference 2016

Original Image Source: http://bit.ly/JLemann

Also see  Dream Big (Sonho Grande): How the Brazilian Trio behind 3G Capital – Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz

My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett

In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way.

Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity.

The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.

Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.

Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.

In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: “Brokerage wanted.” Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia.

The “Garantia model” was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.

 

Dream Big (Sonho Grande): How the Brazilian Trio behind 3G Capital – Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz

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