GoPro’s prominent rise and fall in the action camera market was a thing to behold. It reminded us all that we still need cameras if only to put them on our heads to record death-defying action and Nikon is keen to enter this niche. Nikon’s KeyMission is looking to hit a home run where others have gone, succeeded and returned to ho-hum.

Nikon KeyMission Series
Image source: Nikon

The KeyMission 360 and Nikon

Why be creative when you can simply use your field of filming to angles and give it a name on this basis? Nikon announced its plan to release its KeyMission 360 in Las Vegas this year at CES and now the 360-degree camera has been priced at $499 for those that feel the need to film well beyond what they can see. The camera’s two lenses are designed to capture 360-degree 4K footage given nearly any activity

The KeyMission 360 is already a hit if only from those that have read about its f2.0 apertures coupled with two 20-megapixel CMOS sensors,

From a number of tech writers who have had an opportunity to test-shoot the KeyMission 360, Samsung is not going to be happy. The new offering has been called: richer, sharper, and more stable in its stitching than the Samsung 360 and has and can survive the depths of water and extreme temperatures better than the Samsung 360.

Nikon KeyMission Series
Image source: Nikon

The KeyMission 170 looks to challenge the GoPro Hero 4 Silver with its 8.3-megapixel CMOS sensor to offer the capture if 4K UHD footage up to 33 feet underwater without issue and only able to be “shocked” by a freakishly tall user.

Finally, Nikon unveiled the $279 KeyMission 80 for those that need only 80 degrees and don’t mind a powerful 12-megapixel CMOS sensor, a f2.0 lens, and an 80-degree frame-of-view. The KeyMission 80 features a 1.75-inch touchscreen LCD and as a front and rear facing camera. With phone cameras getting better, it’s important to offer something a smartphone cannot and that’s protection. Each of the cameras unveiled today just look like they can take a beating when a phone often needs a case to keep it scratchfree.

GoPro and Sony might have a fight on their hands because the three action cameras unveiled today by Nikon are, well, made by Nikon.