When I’m shopping online, checking reviews are a must. Usually I’ll ready three or four of the top reviews, then go find a 3 star and a 1 star. I need to check the entire spectrum for certain details that may not be apparent from those who loved the product. There could be one small issue that applies to my situation.

H/T Daily Infographic

Purchasing clothing online is one of those. Many brands are sized differently and checking reviews let me know the true size I’ll receive. Especially when shopping final sales, I try my best to scour the internet for reviews, forum, or anything that helps me make the right purchase.

Today’s graphic explains the importance of quality content and consumer habits. Creating an atmosphere of openness and letting the consumer trust through quality product content is a must.

Cracking The Consumer Code: How Product Content Drives Conversions

Cracking The Consumer Code How Product Content Drives Conversions

source: Salsify