Twitter is gearing up for the upcoming Olympics by adding a section in its Moments feature to capture all the major events. The San-Francisco-based company is releasing hundreds of related emojis for the upcoming Rio Olympics 2016 as well.
Twitter ensures that no one misses the action
Twitter has revealed its plan for the Rio Olympics, and it is going all out for the summer’s biggest event. The micro-blogging giant plans to include a Rio 2016 section in Moments featuring a live Olympic Moments stream to follow key sports and events throughout the games.
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during and after the top athletes compete for glory,” said Leslie Berland, Twitter’s chief marketing officer, in a blog post on Tuesday. “Twitter, Vine and Periscope will offer fans inside access, commentary, highlights, and conversation throughout the Games and as the action unfolds.”
For the first time, the exclusive feature will offer users the ability to follow Moments on specific events, countries or teams for the full event. The feature will be available in the following countries: Australia, Mexico, the U.S., Brazil, Canada, Japan, and the United Kingdom. Also users in France and Germany can follow country-specific Moments.
Fans will also be able to see video highlights of their favorite games through Twitter’s Amplify. Vine will feature Olympics-related content in the Explore section on its mobile app, while Periscope will have a featured channel with Olympics-related content.
Emojis to get into the spirit of the games
Fans around the world can share their passion with 207 team emojis — the easiest way to show emotion through text. By tweeting a three-letter country code hashtag displaying flag emojis for every team, including the Refugee Olympic Team (#ROT), social media users can get into the spirit of the games.
This is the first time the micro-blogging giant has released so many emojis at once for a single event. In addition, there will be hashtags displaying emojis in French, Spanish, English and Portuguese. More than 50 sports and Olympics emojis are available with hashtags that trigger the emojis, which are available in four different languages.
If you cannot see the emojis right now, do not worry as the complete list of them will be available within three days due to the influx of hashtags. There is also “Twitter Buzz,” a customized tour bus rolling through Rio which features tweets and Periscope broadcasts through its windows, along with free Wi-Fi.
