Pokemon Go! Facts, Stats, Growth & Lots More by Will Stadtman, Unboxing Deals

Pokemon Go is a free-to-play location-based, augmented reality game developed by Niantic for iOS and Android devices.

The game requires players/Pokemon Trainers to go out in the real world and catch Pokemon, refill supplies from Pokestops and battle it out in Gyms.

Typically played on mobile phones, players use the device’s GPS and camera to capture, battle, and train virtual creatures, called Pokemon, who appear on the screen as if they were in the same real-world location as the player.

Pokemon Go Nintendo
Image Credit: Nintendo

Look at the infographic on Pokemon Go:

Pokemon Go Facts, Stats, Growth & Lots More Infographic


The game is developed by Niantic, Inc. which is an American Software Development Company based in San Francisco, California.

Apart from Pokemon Go, the company is best known for developing another augmented reality game, Ingress.

The company was formed in 2010 by Keyhole, Inc. founder John Hanke as Niantic Labs, an internal startup at Google, before it was spun out of Google as an independent entity in October 2015.

Niantic’s systems use high throughput real-time geospatial querying and indexing techniques to process more than 200 million game actions per day as people interact with real and virtual objects in the physical world.

In September 2015, it was announced that Niantic was solely developing Pokemon Go in partnership with Nintendo and The Pokemon Company for iOS and Android.

The inventor of Pokemon, Nintendo, has an undisclosed stake with Niantic Inc.

Impact of Pokemon Go on Nintendo

  • According to Bloomsberg, Nintendo’s value reached $39.8 billion on Tuesday, beating out Sony, which stands at $38.34 billion.
  • Following the release of Pokemon Go, Nintendo topped single-day performance of big-name companies such as Tokyo Electric, SoftBank, Mizuho, Nippon Steel, and Aiful.


  • After establishing a game account, the player creates an avatar by selecting a hair, skin, and eye color; style; and outfit.
  • After the avatar is created, it is displayed at the player’s current location along with a map of the player’s immediate surroundings.
  • Features on the map include a number of PokeStops and Pokemon gyms. Both of them are real world buildings and monuments
  • PokeStops provide you with items such as PokeBalls, eggs etc.
  • Gyms serve as battle locations for team-based king of the hill matches.
  • As players travel the real world, their avatar moves along the game’s map.
  • Different Pokemon species reside in different areas of the world; for example, water-type Pokemon are generally found near water.
  • When a player encounters a Pokemon, they may view it either in augmented reality (AR) mode or with a live rendered, generic background.
  • AR mode uses the camera and gyroscope on the player’s mobile device to display an image of a Pokemon as though it were in the real world.
  • During an encounter with a wild Pokemon, the player may throw a Poke Ball at it by flicking it from the bottom of the screen up toward the Pokemon.
  • After capturing a wild Pokemon, the player is awarded two types of in-game currencies: candies and stardust.
  • A player can use stardust and candies to raise a Pokemon’s “combat power” (CP). However, only candies are needed to evolve a Pokemon.
  • Each Pokemon evolution tree has its own type of candy which can only be used to evolve or level up.
  • The player can also transfer the Pokemon back to the Pokemon professor to earn one more candy and create room for more Pokemon.
  • The ultimate goal of the game is to complete the entries in the Pokedex, a comprehensive Pokemon encyclopaedia, by capturing and evolving to obtain the original 151 Pokemon.
  • All Pokemon are displayed with a combat power. A Pokemon’s combat power is a rough measure of how powerful that Pokemon is in battle.
  • Players earn experience points for various in-game activities. Players rise in level as they earn experience points.
  • At level five, the player is able to battle at a Pokemon gym and join one of three teams, which act as larger factions within the Pokemon Go world.
  • If players enter a Pokemon gym that is controlled by a player that is not part of their team, they can challenge the leader to lower the gym’s “prestige”. Once the prestige of a gym is lowered to zero, the player will take control of the gym and is able to deposit one Pokemon to defend it.
  • Similarly, a team can upgrade the prestige of a gym under their control by battling the gym leader. Each time a gym’s level is raised, another player from the same team can deposit one of their Pokemon.

The Teams

Once the trainers reach level 5, they are required to choose one of three teams. Trainers then battle the gyms controlled by other teams.

  • Team Valor
  • Color: Red
  • Leader: Candela
  • Mascot: Moltress: One of the three legendary Pokemon of Kanto. Flame and Flying Type


  • Team Mystic
  • Color: Blue
  • Leader: Blanche
  • Mascot: Articuno: Freeze and Flying type legendary Pokemon


  • Team Instinct
  • Color: yellow
  • Leader: Spark
  • Mascot: Zapdos: Legendary Electric and Flying type Pokemon

Ideologies of the Teams

Valor: Candela is the head of the red team, and she’s got spunk for days. Her M.O. is very much in line with what Pokemon trainers have been taught from the get-go – To be the very best Pokemon master, you’ve got to train for it. Bonding with your Pokemon helps to tap into their strengths, according to Team Valor. If that sounds good to you, go Valor. Also, if you like the fire bird legendary Moltres, that’s another reason to go with Valor.

Mystic: Blanche is in charge of Team Mystic, the brainiest of the bunch. The blue team is most interested in evolution; beyond that, the members of this faction are cool to a point of intimidation. If you’re interested in the science behind what makes Pokemon tick — and are convinced that keeping calm is all it takes for success — choose Team Mystic. Mystic is represented by Articuno, the icy legendary.

Instinct: Spark is all about trusting your instincts — hence the name of the team. (Spark is not one for nuance.) If you feel that Pokemon are innately talented, and that success in battle can be chalked up to trusting your gut, Instinct is probably the way to go. Team Instinct’s mascot is the legendary bird Zapdos.

Some Crazy Facts

  • As of now, the app is only (officially) available in the US, Australia, and New Zealand, Canada and U.K. but in those countries, it has already caught fire.
  • On July 8th, only 2 days after the app’s release, it was already installed on 5.16% of all Android devices in the US. If that doesn’t seem like much, consider that by Thursday, July 7th, Pokemon GO was already installed on more US Android phones than Tinder.
  • Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.
  • This metric, which we refer to as Daily Active Users has put Pokemon GO neck and neck with Twitter, and in a few more days, Pokemon GO will likely have more Daily Active Users than the well-established social network.