How Nissan Is Preparing For A Future Of Self-Driving Cars
Nissan Future Lab’s Megan Neese discusses a future of transportation that’s autonomous, electrified and connected.
In a future where self-driving vehicles may be the norm, will fewer people want to buy a car? Japanese automaker Nissan is looking ahead to this and other scenarios in the future of transportation — and it is doing research on products to position itself well. [email protected] recently spoke with Megan Neese, senior manager of the Nissan Future Lab, to talk about her group’s goals and projects.
An edited transcript of the conversation follows.
[email protected]: What is the Nissan Future Lab?
Megan Neese: We are a cross-functional team, and our goals are to prepare for a future that’s more electrified, autonomous, and connected. That means figuring out different business models, different experiments, different future consumer needs that we need to be addressing.
[email protected]: Is this owned by Nissan? Or is this a joint venture with another firm?
Neese: It’s actually recently moved from part of Nissan Motor to the Nissan-Renault Alliance. We work for the Nissan brand, Renault brand, Infiniti brand, Datsun brand, basically all the different brands in the Nissan-Renault Alliance portfolio. It’s project-by-project, and company-by-company as far as the impact of whatever we’re studying and who it’s for.
[email protected]: What projects are you working on right now?
Neese: We’ve been looking at the future of cities and how the shape and way that we live in cities is changing. We believe that, as we live differently or move differently, we might need different types of products. We’ve been studying products that aren’t as large as typical cars for a little while now. We have an experiment up in the city of San Francisco as a partnership with Scoot Networks where we’ve brought in a new mobility concept — a tandem, two-by-two-seated four-wheel vehicle that’s larger than a moped, smaller than a car — and trying to understand that space. Do people in cities that are moving differently need a different type of product for that behavior?
[email protected]: These are meant for travel just within the city? Or it also can take the freeway?
“We’ve been studying products that aren’t as large as typical cars for a little while now.”
Neese: In the U.S., it can only go to 25 miles per hour as the speed limit, just because of the type of product it is — a neighborhood electric vehicle. In other countries, this vehicle can go on the freeway, but in the U.S., it’s really intended to be looked at in the system of a city. In a place like San Francisco, where you may want to be able to bike home but it’s very hilly, having motorized transportation that’s safer and larger than a bike and may be more weather-resistant [and without having to deal with traffic and parking issues] could be an interesting alternative. [Scoot lets users pick up vehicles at one station and leave it at another station, just like bikes.]
[email protected]: How does this mobility concept fit in with Nissan’s overall business goals?
Neese: That right there is the nature of what Future Lab does. What we’re always trying to figure out is, “What are the different opportunities that we could tackle as an automotive manufacturer, and which types of opportunities make sense for our business?”
In the Scoot Networks example, we’re able to study the business case of a new type of service. We’re able to study the business case of a new type of partnership where we would be providing products to a different service provider. We’re able to look at a new type of product altogether that currently, we don’t offer in the U.S. market.
There’s a number of different things that we’re studying with just this one example or experiment. But what we’ll take back to our executives is exactly that. We’ll look at what are the different things we’ve learned for our business and what does this mean that we should be preparing for? Should we start building services like this?
[We’re even learning] little things like, in order to get that vehicle to work with Scoot’s software, we had to build an API so that the software can actually speak to the vehicle and know where the vehicle is. That type of software-hardware integration is something that, maybe in the future, we should plan for in more vehicles. … It’s little learnings like that that can help inform new product development and product planning for the future across different regions and brands. That is really what we’re after.
[email protected]: Can you tell me more about your driverless car initiatives?
Neese: We have an autonomous vehicle group in Silicon Valley, as part of the Nissan Research Center. The leader of that group is Maarten Sierhuis, and he has been working for a long time on autonomous vehicles. … [As part of this work, Nissan explored various technologies including one in which] you clap your hands and chairs can self-park themselves under a conference table. These are little experiments in how autonomous comes to life, from a technical standpoint.
From Future Labs’ perspective, we’re much more interested in that from a consumer point of view. We’re trying to understand, ‘how will autonomous effect people’s everyday lives?’ Does it change how you get groceries or when you get groceries? Maybe your deliveries only come at night. Maybe there’s a totally different need for the type of vehicle you would drive versus the type of vehicle that would be autonomous — or both, or some combination. What we really study is trying to scenario-plan. What are those different futures from a user’s perspective, and what does autonomous as a technology potentially do to impact their daily lives and their mobility needs?
[email protected]: I don’t think I’ve ever heard of a scenario where the autonomous vehicle will act like a driverless delivery van.
“Clap your hands and chairs can self-park themselves under a conference table.”
Neese: That’s exactly the type of thing that we explore and envision. What are those modes or models of that vehicle? I think right now, a lot of the discussion is about the technology tests that are out there on the road. Things that you’d see companies testing and working on. Can it change lanes? Can it stop? Can it go? What are the technical requirements of this? But what we’re really interested in is, how does it change why you go somewhere or when you go there? A lot of the reasons that we get into cars today may be fundamentally different if that technology is autonomous.
[email protected]: What do you think are some of the limitations of autonomous vehicles, particularly in the areas of security and risk?
Neese: It’s a new horizon; it’s a new technology. So, like any new technology, it requires studying and development and prototyping, and getting a sense of time on the road. Just like any other product that we would test, it’s going through lots of testing. In our work, we’re really interested in what kinds of things it could do that we still can’t imagine. Those are things that are hard to necessarily prepare for. And that’s where I think experimentation becomes important and comes to life.
A lot of the work that we’ve been doing is in