Booking Volume Up 50 Percent On Weaker Pound [CHART]

According to information released by travel technology company Switchfly, travel from the US and EU to Great Britain has increased over the last three years.

 

Switchfly measured the data from January 1-June 23 for 2014, 2015 and 2016, and found that when Ireland is excluded as an origin country, the booking volume and revenue from US and European Union countries to the UK has increased by over 50%.

 

Overall volume (excluding IRL):

2014 – $4.6 (US largest $4.6M)

2015 – $5.8 (US largest $5.8M)

2016 – $6.8 (US largest $5.8M)

 

Following last week’s historic Brexit vote, these numbers are expected to increase even more.

Below is a chart from Switchfly.

They highlighted in yellow the day that the Brexit announcement occurred (Day 175 of this year’s calendar).

They note:

We compared the data for 2016 to 2015 and 2014 for reference. I found it interesting the Gross Booking Revenue (GBR)  went down for 10 days following the event (comparing calendar day in 2016 to 2015) with the exception of Day 4 following Brexit but the increase was tiny (only $601).

See the results for yourself.

Day of Year    Year (Search/Booking Date)  # Bookings             Total GBR

D175		2014		167		$81,967
		2015		137		$64,402
		2016		115		$71,170
D176		2014		144		$52,784
		2015		150		$75,074
		2016		110		$62,596
D177		2014		140		$58,048
		2015		121		$70,980
		2016		91		$52,223
D178		2014		146		$73,937
		2015		138		$81,062
		2016		77		$42,942
D179		2014		111		$66,055
		2015		126		$62,838
		2016		123		$63,439
D180		2014		127		$57,856
		2015		163		$82,888
		2016		141		$64,602
D181		2014		152		$81,259
		2015		187		$72,524
		2016		158		$77,517
D182		2014		168		$74,827
		2015		136		$56,021
		2016		124		$57,816
D183		2014		173		$81,127
		2015		127		$68,017
		2016		110		$55,395
D184		2014		164		$70,084
		2015		116		$69,562
		2016		108		$56,939
D185		2014		163		$83,876
		2015		108		$62,325
		2016		95		$46,421