CNBC’s Jay Leno’s Garage Sees 50% Decline with Season II Premiere
The second seasons of CNBC’s primetime program Jay Leno’s Garage premiered recently and despite all the promotion, including a cameo on The Tonight Show, the premiere episode was down 51 percent in total viewers, averaging just 449,000 compared to the Season 1 premiere which brought in 916,000 total viewers. In the demo – the new season debut saw a massive 43 percent drop from 272,000 to just 154,000 viewers. In addition, the launch failed to beat a repeat of Shark Tank last night that aired in the 9PM/ET timeslot just before Leno’s 10PM/ET premiere.
Last night’s debut also lagged behind the Season I average – which brought in 598,000 total viewers and 226,000 in the demo for season.
The latest numbers show more bad news for CNBC which continues to suffer a hemorrhaging of viewers.
Numbers are below – data from Nielsen Media Research
| Network | Period | Episode | Program | Time | Days | P2+ AA (000s) | A25-54 AA (000s) |
| CNBC | 10/7/2015 | S1 E 1 Premiere | JAY LENOS GARAGE | 10:00P -11:00P | __W____ | 916 | 272 |
| CNBC | 6/15/2016 | S2 E 1 Premiere | JAY LENOS GARAGE | 10:00P -11:00P | __W____ | 449 | 154 |
| % difference: | -51% | -43% | |||||
| CNBC | 10/7/15-12/2/2015 | S1 8 EPISODE AVG. | JAY LENOS GARAGE | 10:00P -11:00P | __W____ | 598 | 226 |
| CNBC | 6/15/2016 | S2 E 1 Premiere | JAY LENOS GARAGE | 10:00P -11:00P | __W____ | 449 | 154 |
| % difference: | -25% | -32% |
