BlackBerry followers have been longing for this day, and finally it has come. Until June 20, the unlocked Priv is being discounted by $100. BlackBerry’s first Android smartphone is finally on sale after numerous promotions in which the price was not discounted.

BlackBerry
Image: BlackBerry

BlackBerry Priv gets an official price cut

Since the announcement of the Priv, BlackBerry’s first Android smartphone, last year, BlackBerry’s loyal fans were waiting for a discount, and now the Canadian firm has heard their call. The Priv Father’s Day special offer is available at ShopBlackBerry.com stores only in Canada and the United States.

“From now until Monday, June 20 at 11.59 PM PST, our secure Android smartphone will be available unlocked through ShopBlackBerry for just $549 USD ($749 CAD)! That’s $100 USD off ($150 CAD off) – our biggest discount to date,” the Canadian firm says in a blog post.

The BlackBerry Priv is clearly one of the more influencing phones launched by the Canada-based firm in recent years. The price of the Priv is still on the expensive side, but a $100 ($150 CAD) discount is better than none.

The Priv: a great phone with impressive features

The BlackBerry Priv was updated to Android Marshmallow in April. Android Marshmallow not only brings additional features and improvements but also leverages BlackBerry’s enhanced focus on security. For the Priv, the Marshmallow updates improve everything from the camera to battery performance and the keyboard.

The BlackBerrry Priv is a great phone with awesome features and excellent security. The only negative is its premium price. With the discount, the Waterloo-based company is trying to improve sales of the device. The Canadian firm anticipated that the Priv would assist it in regaining some of its lost market share as it was running the most widely-used platform worldwide. Using discounts to attract customers to the BlackBerry Priv is a good way to entice people to buy the handset.

On Thursday, BlackBerry shares closed up 1.02% at $6.91. Year to date, the stock is down over 26% while in the last one-year, it is down over 25%.