Microsoft seems to be willing to go to any extent to achieve its goal of one billion Windows 10 devices by 2018. It is no secret how aggressively the software giant is pushing Windows 10 out to genuine Windows 7 and Windows 8 users. A meteorologist just found out how annoying the upgrade reminder is when it popped up in the midst of a live TV broadcast.

Windows 10 Update Interrupts Live Weather Reporting [VIDEO]

Should Microsoft push Windows 10 so hard?

The KCCI 8 News resident meteorologist Metinka Slater was trying to tell the people of Des Moines about the weather in southwest Iowa. But the OS was desperate about something else. In the midst of the weather forecast, the PC that was projecting the weather map prompted Slater to upgrade to Windows 10. It covered much of the screen.

Slater joked sarcastically, “Microsoft recommends upgrading to Windows 10, what should I do? Don’t you love when that pops up!” You can watch the full video below. Microsoft, we understand you are desperate to get people on your latest OS. But interrupting the live weathercast is definitely not the way to do it. At KCCI 8 News, someone backstage was quick enough to dismiss the recommendation popup. The message disappeared within seconds.

Windows 10 lags far behind Windows 7

Microsoft ended 2015 with more than 200 million Windows 10 installations. The new operating system has been praised by critics and users. However, it has a long way to go before it can catch up with Windows 7, which still powers more than 50% PCs worldwide. In contrast, Windows 10 accounts for roughly 11% of total installations. Microsoft has brought a Universal Windows Platform that allows apps to run on PCs, tablets, smartphones as well as Xbox consoles.

Earlier this month, the Redmond-based software giant said the Windows 10 Anniversary Update would be all about education. It will allow teachers to configure devices on their own within minutes using the Set Up School PCs app. It will also introduce Windows Ink to improve stylus support for devices, allowing students to write on their devices, draw on a whiteboard, and create sticky notes.