Everyone pretty much assumes Apple will launch the iPhone 7 this year, but you know what they say about people who “assume”? It often makes an “ass” out of “u” and “me.” And by “ass,” I mean a donkey of course. So here’s why we think Apple won’t release the iPhone 7 this year. In fact, we think the name “iPhone 10” is much likelier.

Apple Inc. Will Not Release The iPhone 7 This Year

This year will be the iPhone 10

We think this year will actually be the iPhone 10 because it will be the tenth anniversary of the iPhone as the first model came out in 2007. Fans will be expecting a lot for the tenth anniversary of the most popular smartphone in the U.S., so Apple must deliver. Using the iPhone 10 name would make it seem like a lot more has been improved, and the name would be very shocking since so many people are expecting the iPhone 7. And why not remind people that the iPhone has been around for ten years, which the iPhone 10 name would do much better than “iPhone 7.”

Does skipping the regular numbering system sound familiar? This leads me to my next point.

Microsoft is cool now, so Apple might copy it

And what about the Microsoft effect? Some say that this week’s Build conference proves that the company has become cool again. It skipped the Windows 9 name and went right from Windows 8 to Windows 10. Apple is known for copying competitors if they have a good idea and even if that idea didn’t make them popular. So it might consider copying Microsoft by skipping some numbers. And anyway, the fact that it’s been ten years since the first iPhone came out could make it easy to explain why Apple skipped from the iPhone 7 to the iPhone 10.

One reason for why Microsoft skipped the Windows 9 name was that it wanted to distance the new version of its operating system from the much-loathed Windows 8. So Apple might want to put some distance between the iPhone 6s and this year’s model. The iPhone 6s is being seen as a throwaway cycle by some analysts anyway because it looks like unit numbers are declining, so why not put some distance between the two models? If nothing else, this could please investors and create the illusion that the iPhone 7 is vastly superior to the iPhone 6s because of the distance between the names.

Third, Apple is far from boring

There’s a reason Apple is one of the most exciting brands in the world, and it’s not because the company never has any surprises in store for fans. True, the specs and details about its upcoming products are the worst-kept secrets in the tech community, but occasionally there’s a goodie or two that’s not leaked to widespread circulation in the press, like the 64-bit chip in the iPhone, which was the first 64-bit chip in a smartphone.

So skipping the “iPhone 7” moniker could shake up Apple fans and, again, create the illusion that the iPhone is an entirely new model that’s unlike previous models. Besides, if the company does change the next iPhone’s appearance a lot, then it might make sense to skip the iPhone 7 name and go right to the iPhone 10 name, just like Microsoft did because Windows 10 looks so much different from Windows 8

The iPhone SE is the latest model

And what about the fact that the latest iPhone model is the SE? It breaks out of the typical numbering cycle and threw the tech community for a loop because it wasn’t called the iPhone 6c. But here again, Apple had reason to distance the new cheap iPhone from the iPhone 5c because it is vastly superior to the plastic-backed near-failure that was the iPhone 5c.

So Apple has broken the iPhone numbering system already, so why not just skip the iPhone 7 and go to the iPhone 10?

This year’s iPhone might be delayed

While we’re on the topic of the iPhone SE release, there’s a chance Apple will delay the release of the next iPhone, pushing it into next year. With the new SE, adding an iPhone 7 and iPhone 7 Plus would mean that the company is beginning to produce three new models instead of two. Or the SE could be as a sort of peace offering or apology for fans if Apple is updating the technology for the new flagship models so much that it doesn’t look like they will be ready this year. Of course this would mean that we can expect a huge technology jump next year—or at the very least, people will expect one.

Before all the comments that we’re just crazy start rolling in (and they might anyway if people don’t read all the way to the end), let me just say that this is just an April Fool’s Day Prank. So haha from ValueWalk, and hope you had fun anyway thinking about the nonsense of some of these arguments. :) And happy April Fool’s Day. But jokes aside, Apple, why not do the iPhone 10 for the 10-year anniversary?