Technology

Facebook Inc Partners With Spotify For Song Sharing On Messenger

Facebook and Spotify are coming together to make it easier for their users to share music. The social networking giant has come up with a new integration inside Messenger to make it possible for users to jump into Spotify, choose a song or playlist, and then forward it to a friend. Such a feature, though it works well, the “implementation isn’t so thrilling,” says a report from The Verge.

Facebook Inc Partners With Spotify For Song Sharing On Messenger

Not all goes smoothly

A button that takes users to Spotify is hidden inside of Messenger’s “…” menu, and “Once you actually send a song or playlist, figuring out what to do with it is kind of confusing,” says the report.

When a user taps on the item’s picture, he or she gets a giant view of the album art, and on tapping on the big button beside it, options for sharing it further pop up. The user is required to tap the tiny “open” button beneath the image to actually listen to the song or playlist and then is transferred to Spotify’s app. If the user is on a desktop, there is no way at all for him or her to follow through, the report says. Spotify suggested that users keep in mind that this is the first iteration of the integration.

Speaking to The Verge, a company spokesperson said, “Users can expect further enhancements as we continually work to improve the integration and ensure the best user experience possible.”

Despite a confusing experience, there is a positive aspect to this as well. Once a user jumps over to Spotify, it becomes easier for them to pick out or search for a song or playlist, and this can encourage people to use it despite the quirks.

More reasons to spend time on Facebook Messenger

Spotify has an internal sharing option of its own to send songs straight to friends. It can connect with email, SMS, WhatsApp, and Facebook Messenger, but Facebook’s new feature is handy if a user is on Messenger discussing a song he or she loves or an artist, who is coming over to play a concert.

Facebook intends to develop a whole ecosystem of apps that work with Messenger, and Spotify is one of the bigger names to come on board. A lot more can be expected at Facebook’s developer conference in April.

Get our newsletter and our in-depth investor case studies all for free!