BlackBerry is leaving no stone unturned to promote its all-new Android-powered Priv, the success of which may determine the fate of the Canadian firms handset business. BlackBerry’s Android ‘Epic’ is seen in the new ‘Epic’ TV commercial from the Canadian carrier Bell for the promotion of the movie Star Wars: The Force Awakens and its line-up of phones as well, says a report from CrackBerry.

BlackBerry Priv in Star Wars commercial

Disney’s Star Wars: The Force Awakens is scheduled for release on December 18, and the “marketing department at Disney has gone absolutely nuts with their promotion of the movie, seemingly,” the report said. The Priv makes a brief appearance in the commercial. It is pretty much guaranteed that all of us would like to see a commercial that includes the BlackBerry Priv, which is carrying the hope for the Canadian firms handset business.

Whether or not this marketing blitz is working for the Priv, we will know very soon. On the same day the new Star Wars movie debuts, the Canadian firm will release with its third-quarter results, which will hopefully include Priv sales figure.

The Priv is the first device from BlackBerry to run on Google’s Android software, and in recent history, it is the only Android device with a physical QWERTY keyboard. Though the Canadian firm has hinted about other devices on the way, the Priv’s performance will play an important role in shaping the future of BlackBerry’s smartphone business.

Priv sales numbers – everyone is waiting

According to early reports, the device has been selling well. although it is a promising sign, it cannot be said for sure yet whether the device has been success or not. The real picture will be out on December 18, when the Canadian smartphone maker reveals its initial Priv sales.

The third-quarter results, which are from August 30 to November 29, will include only three-weeks of data regarding Priv’s sales. But at least this data will give us some idea about the launch of the device.

As of 10.06 am EDT Tuesday, BlackBerry shares were down 1.72% at $7.45. Year to date, the stock is down over 32%, while over the last month, shares down over 7%.