Apple devices running oniOS were the preferred choice of most buyers during the busiest shopping period of the year, says a report from Apple Insider. The majority of the users turned to Apple hardware for browsing and purchasing, with iPhones and iPads accounting for a major share of the mobile devices tracked through online retailers.

Apple Devices Trumps Android In Online Shopping Presence

Apple much more popular than Android

According to new data from Adobe, Apple products accounted for nearly 75% of online sales on mobile devices on Black Friday. In 2014, mobile device sales contributed 27% to online revenue, and this metric rose to 33.2% this year. Purchases from Apple devices outpaced those made on Android devices by a margin of nearly three to one.

On Black Friday, purchases made through Apple’s iPhones and iPads amounted to $670 million, of which a major share came from the iPhone at $368 million. The other $302 million came from the iPad. Mobile purchases made through Android tablets and phones accounted for sales worth $230 million.

Adobe uses its Marketing Cloud to track online retailers. The tool helps in tracking 80% of online transactions at the top 100 U.S. retailers. Adobe’s findings are in line with the findings of Custora’s E-Commerce Pulse, which credited Apple’s iOS with 79% of U.S. mobile online shopping over Thanksgiving. In contrast, Android-based buyers accounted for merely 21.5% of online orders.

Rising clout of mobile devices

Adobe also found that mobile devices contributed a massive 32% to online sales on Cyber Monday. The company is expecting Cyber Monday sales to generate $3 billion in revenue. It tracked sales worth $500 million by 10 a.m. Eastern, including $156 million from mobile devices. A major share or 53% of all visits to shopping websites on Cyber Monday morning came from mobile devices, according to Adobe.

Adobe also noticed growth of 25% on a YoY basis in social media buzz around Black Friday. Amazon was mentioned more than half a million times — double that of Target and Walmart combined. Cyber Monday was mentioned more than 150,000 times on social media by mid-morning.

Samsung 4K TVs, the iPad Air 2, the Xbox One, the iPad mini, and the PlayStation 4 were the most popular electronic devices this year. For the period between Thanksgiving and Sunday, overall online sales $8.03 billion, up 17% from 2014, said Adobe.