Indian electronics company Videocon has partnered with Microsoft to launch the ‘world’s first Windows 10-powered LED TV.’ It will be available across India by next month in two different screen sizes: 32-inch and 40-inch. Videocon has priced the TV at INR 39,990 ($610) for 32-inch and INR 52,990 ($810) for 40-inch panel. Called ‘one touch TV, one touch PC,’ it can also work as a personal computer.

Videocon, Microsoft Unveil The 'World's First Windows 10-Powered TV'

The TV-cum-PC has 16GB of built-in storage

Videocon is excited about its new product. The company said it would launch more variants with different screen sizes by the year-end if the new TV manages to sell in large numbers. The smart hybrid TV sports a full HD display with 1,920×1,080p resolution, 2GB DDR3 RAM, HDMI ports, and 16GB internal storage expandable up to 128GB via microSD card.

Videocon’s head of innovation and technology, Akshay Dhoot, said consumers want easy access to technology at their convenience, which prompted the company to design the world’s first Windows  TV-cum-PC. Dhoot expects Windows 10 TV to generate 5% of the company’s sales in H2, 2015, while Android TV is expected to account for only 3% of sales.

It extends Windows 10 experience to more users

Videocon’s smart TV comes pre-installed with Microsoft Office, the Windows Store, and All Cast app, which allows wireless transfer of music, videos, and photos to the TV. It also provides access to social media apps like Facebook, Twitter, and Pinterest. The Windows 10-powered hybrid device lets you move quickly from browsing to typing notes on web pages, and sharing them with others via Edge browser.

Vineet Durani, director for Windows business group at Microsoft India, said Windows 10 has garnered a positive response from customers worldwide. More than 110 million users have installed the OS since it was rolled out in late July. Durani said Videocon’s new product will help “extend the Windows 10 experience to more users.” A large number of electronics vendors already offer Android-powered TVs. It will be interesting to see how Windows 10-powered TVs perform against their Android rivals.