Sony announced this morning that they will permanently cut the price tag of their PlayStation 4 game systems by $50 in the US. The PlayStation 4 will now have the same price as Microsoft Corporation’s Xbox One system at $349.99. In addition to the US, Sony also cut PS4 prices in Canada from $449.99 to $429.99.  The North American price cut was widely rumored after Sony cut PS4 prices in Japan during August. The price cut comes as Sony prepares for the PS4’s second anniversary of its release in November and the start of the 2015 holiday season.

Sony PS4 Price

Sony looks to capitalize on big game releases on deck for October, November

The price cut is fairly strategic for the fact that Sony wants to take advantage of the big title games that are due out October and November.  Gamers are highly anticipating the release of Call of Duty: Black Ops III, Star Ware Battlefront, and Uncharted 4: A Thief’s End.  To celebrate, Sony is releasing limited edition and collectors’ PS4 bundles for the new games.  According to the ibtimes.com, Sony will be offering the following bundles:  “Uncharted: The Nathan Drake Collection PS4 Bundle (500GB HDD) — $349.99 (Oct. 9); Limited Edition Call of Duty: Black Ops III PS4 Bundle (1TB HDD) — $429.99 (Nov. 6); Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle (500GB HDD) — $399.99 (Nov. 13); Limited Edition Star Wars Battlefront PS4 Bundle (500GB HDD) — $399.99 (Nov. 17); Star Wars Battlefront PS4 Bundle (500GB HDD) — $349.99  (Nov. 17).”  Sony hopes the price cut, new games, and 1TB model will help boost sales and extend the PS4’s lead over the Xbox One during the holiday season.

PS4 outsells Xbox One four straight months, as they wait for September sales figures

Within the next several days, we will likely have the figures for September sales for the PS4 and Xbox One.  If the PS4 wins, it will mark the fifth month straight of outselling the Xbox One.  Last month, August sales report gave Sony its fourth straight monthly sales victory over their rival and they hope its latest price cuts will help them extend their streak.  In fact, April is the only month in 2015 in which the Xbox One outsold the PS4.  Needless to say, both companies have high expectations that the big game releases will help spark sales of their game consoles.

Overall, this holiday season is shaping up to be potentially successful for gaming industry. The industry has high expectations for Call of Duty: Black Ops III and Star Wars Battlefront, specifically.  Sony’s PS4 price cut comes at a great time for it to capitalize on the game releases and the start of holiday shopping.  Additionally, with the release of a 1TB model, Sony hopes to entice gamers who are looking for more storage than the standard 500GB.