BlackBerry has come up with a 30-second black and white ad which seems to be the first television commercial for its flagship Android-powered device Priv. What’s interesting is that the phone is not shown clearly until the end of the ad.

Promoting the Priv’s features

The ad conveys the message that the entire life of users is inside their smartphone, and their privacy is at risk if their device is lost, stolen or hacked. BlackBerry did not hold a media event to introduce the Priv to the world and has been very low key about it. But now it is coming out to promote its flagship.

BlackBerry has released one new feature overview video for the upcoming device. The video offers a pretty fantastic overview of the Priv and its features, such as BlackBerry Hub, Pop-Up Widgets, DTEK, 4K video recording and more. BlackBerry kept its focus on some of the unique features it is bringing to Android in the overview video.

BlackBerry Priv: specs and other details

The BlackBerry Priv sports a 5.4-inch screen with a resolution of 1440×2560 pixels. It comes with the Snapdragon 808 chipset, a hexa-core 1.8 GHz CPU and the Adreno 418 GPU, all of which make it a powerful handset. The device has 3GB of RAM and 32GB pf native storage. The memory can be expanded upto 2TB using the microSD slot. Its rear camera is 18MP and comes with an aperture of f/2.2 and OIS. The front camera is 2MP and can be used for taking selfies and video chats and calls. It has a long-lasting 3410mAh battery and comes with pre-installed Android 5.1.

On Nov. 6, the device is expected to be launched in certain markets, including the U.S. and Canada. In the U.S., the device has been priced $699, and interested buyers can reserve the Priv directly from the manufacturer. Interested customers can preorder the Priv via ShopBlackBerry, while Rogers customers can get the device reserved through the Rogers reservation system, says CrackBerry. This Android-powered device is very important for the Canadian firm as it will play a vital role in deciding whether or not BlackBerry exits the handset business.

On Wednesday, BlackBerry stock closed up 2.71% at $7.19. Year to date, the stock is down by almost 35% while in the last one month, it is up by over 14%.