Book Reviews

Ten Books To Make You A Better Business Technologist

Ten Books To Make You A Better Business Technologist by James M. Kaplan, McKinsey & Co.

After going through the slightly traumatic process last year of writing a book about the intersection of business and technology, I started to think about which books had an impact on me as a business technologist—especially beyond the obvious ones like The Soul of a New Machine and The Mythical Man-Month. None of the books that came to mind related to the latest technology trends (social! mobile! machine learning!)—those are important, but they change quickly. The books that really shaped my thinking provided perspectives, often historical, on the organizational, strategic, and human dimensions of business technology. I hope you enjoy them as much as I have.

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Ten Books To Make You A Better Business Technologist

1. Code: The Hidden Language of Computer Hardware and Software, Charles Petzold, (Microsoft Press, 1999)

What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In Code, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries.

Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines.

It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, Code will charm you—and perhaps even awaken the technophile within.

2. Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can’t Get a Date, Robert X. Cringely (Addison-Wesley, 1992)

Computer manufacturing is–after cars, energy production and illegal drugs–the largest industry in the world, and it’s one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core–Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

3. The Reckoning, David Halberstam (William Morrow, 1986)

After generations of creating high-quality automotive products, American industrialists began losing ground to the Japanese auto industry in the decades after World War II. David Halberstam, with his signature precision and absorbing narrative style, traces this power shift by delving into the boardrooms and onto the factory floors of the America’s Ford Motor Company and Japan’s Nissan. Different in every way—from their reactions to labor problems to their philosophies and leadership styles—the two companies stand as singular testaments to the challenges brought by the rise of the global economy. With intriguing vignettes about Henry Ford, Lee Iacocca, and other visionary industrial leaders, The Reckoning remains a powerful and enlightening story about manufacturing in the modern age, and how America fell woefully behind.

4. The Visual Display of Quantitative Information, Edward Tufte (Graphics Press, 1982)

The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

5. Military Power: Explaining Victory and Defeat in Modern Battle, Stephen Biddle (Princeton University Press, 2005)

In war, do mass and materiel matter most? Will states with the largest, best equipped, information-technology-rich militaries invariably win? The prevailing answer today among both scholars and policymakers is yes. But this is to overlook force employment, or the doctrine and tactics by which materiel is actually used. In a landmark reconception of battle and war, this book provides a systematic account of how force employment interacts with materiel to produce real combat outcomes. Stephen Biddle argues that force employment is central to modern war, becoming increasingly important since 1900 as the key to surviving ever more lethal weaponry. Technological change produces opposite effects depending on how forces are employed; to focus only on materiel is thus to risk major error–with serious consequences for both policy and scholarship.

In clear, fluent prose, Biddle provides a systematic account of force employment’s role and shows how this account holds up under rigorous, multimethod testing. The results challenge a wide variety of standard views, from current expectations for a revolution in military affairs to mainstream scholarship in international relations and orthodox interpretations of modern military history.

Military Power will have a resounding impact on both scholarship in the field and on policy debates over the future of warfare, the size of the military, and the makeup of the defense budget.

6. A Fiery Peace in a Cold War: Bernard Schriever and the Ultimate Weapon, Neil Sheehan (Random House, 2009)

In this long-awaited history, Neil Sheehan, winner of the Pulitzer Prize and the National Book Award, describes the US-Soviet arms race through the story of the colorful and visionary American Air Force officer, Bernard Schriever.

This never-before-told story details Schriever’s quest to prevent the Soviet Union from acquiring nuclear superiority, and describes American efforts to develop the unstoppable nuclear-weapon delivery system, the intercontinental ballistic missle, the first weapons meant to deter an atomic holocaust rather than to be fired in anger. In this sweeping narrative, Sheehan brings to life a huge cast of some of the most intriguing characters of the cold war, including the brilliant physicist John Von Neumann, and the hawkish Air Force general, Curtis LeMay. Melding biography, history, world affairs, and science, A Fiery Peace in a Cold War transports the reader back and forth from individual drama to world stage.

7. Why the Allies Won, Richard Overy (W. W. Norton, 1996)

Richard Overy’s bold book begins by throwing out the stock answers to this great question: Germany doomed itself to defeat by fighting a two-front war; the Allies won by “sheer weight of material strength.” In fact, by 1942 Germany controlled almost the entire resources of continental Europe and was poised to move into the Middle East. The Soviet Union had lost the heart of its industry, and the United States was not yet armed.

The Allied victory in 1945 was not inevitable. Overy shows us exactly how the Allies regained military superiority and why they were able to do it. He recounts the decisive campaigns: the war at sea, the crucial battles on the eastern front, the air war, and the vast amphibious assault on Europe. He then explores the deeper factors affecting military success and failure: industrial strength, fighting ability, the quality of leadership, and the moral dimensions of the war.

8. The Cuckoo’s Egg: Tracking a Spy Through the Maze of Computer Espionage, Cliff Stoll (Doubleday, 1989)

Before the Internet became widely known as a global tool for terrorists, one perceptive U.S. citizen recognized its ominous potential. Armed with clear evidence of computer espionage, he began a highly personal quest to expose a hidden network of spies that threatened national security. But would the authorities back him up? Cliff Stoll’s dramatic firsthand account is “a computer-age detective story, instantly fascinating [and] astonishingly gripping” (Smithsonian).

Cliff Stoll was an astronomer turned systems manager at Lawrence Berkeley Lab when a 75-cent accounting error alerted him to the presence of an unauthorized user on his system. The hacker’s code name was “Hunter” — a mysterious invader who managed to break into U.S. computer systems and steal sensitive military and security information. Stoll began a one-man hunt of his own: spying on the spy. It was a dangerous game of deception, broken codes, satellites, and missile bases — a one-man sting operation that finally gained the attention of the CIA…and ultimately trapped an international spy ring fueled by cash, cocaine, and the KGB.

9. Show Stopper! The Breakneck Race to Create Windows NT and the Next Generation at Microsoft, G. Pascal Zachary (Free Press, 1994)

The phenomenal success of Bill Gates and his Microsoft Corporation hinges, above all, on an ability to look to the future. Not content with holding a bulging share of the market for software applications, nor with dominating the crucial operating systems business by virtue of its DOS and Windows programs, Microsoft is always looking to the future. And the future for Microsoft now goes by the name of “Windows NT.” A software innovation of the first order, NT could redefine the standards for computing throughout the world, into the next century. NT endows inexpensive personal computers with the capabilities of giant mainframes – yet without sacrificing the inherent flexibility and appeal of PCs.

10. Racing the Beam: The Atari Video Computer System, Nick Montfort and Ian Bogost (MIT Press, 2009)

The Atari Video Computer System dominated the home video game market so completely that “Atari” became the generic term for a video game console. The Atari VCS was affordable and offered the flexibility of changeable cartridges. Nearly a thousand of these were created, the most significant of which established new techniques, mechanics, and even entire genres. This book offers a detailed and accessible study of this influential video game console from both computational and cultural perspectives.

Studies of digital media have rarely investigated platforms–the systems underlying computing. This book (the first in a series of Platform Studies) does so, developing a critical approach that examines the relationship between platforms and creative expression. Nick Montfort and Ian Bogost discuss the Atari VCS itself and examine in detail six game cartridges: Combat, Adventure, Pac-Man, Yars’ Revenge, Pitfall!, and Star Wars: The Empire Strikes Back. They describe the technical constraints and affordances of the system and track developments in programming, gameplay, interface, and aesthetics. Adventure, for example, was the first game to represent a virtual space larger than the screen (anticipating the boundless virtual spaces of such later games as World of Warcraft and Grand Theft Auto), by allowing the player to walk off one side into another space; and Star Wars: The Empire Strikes Back was an early instance of interaction between media properties and video games. Montfort and Bogost show that the Atari VCS–often considered merely a retro fetish object–is an essential part of the history of video games.


Ten Books To Make You A Better Business Technologist

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