Smartphone and software maker BlackBerry hit another milestone on the comeback trail last week when announced the upcoming launch of its new privacy-enabled Android smartphone, the BlackBerry PRIV. While relatively few details were provided in the initial press release/blog post last Friday, the firm has followed up with a blog post on its website on Tuesday, September 29th that offered the first images of the new device.

Keep in mind that because it is powered by the most-popular mobile OS Android, the new BlackBerry PRIV will give users the largest choice in apps and the most secure communication experience possible.

According to the Tuesday blog post: “PRIV users will enjoy choice, innovation, security, privacy AND productivity. In other words, no compromises.”

BlackBerry PRIV is a secure tool, not a toy

Both blog posts also emphasized that the new Android smartphone from BlackBerry is not just a fancy toy like many smartphones today. It is rather a secure tool for personal and business communications.

The post notes: “privacy IS a fast-disappearing privilege in the modern world. The same goes for productivity. Somewhere along the way, most smartphones evolved from tools into toys, with vendors prioritizing fun over work. With PRIV’s software enhancements, physical keyboard and oversized screen, all enabled by the slider form factor, we’re bringing privacy, productivity, and, oh yes, some sexy, back.”

First pics of the BlackBerry PRIV

Tech industry website Android and Me was enthusiastic about the new PRIV: “If you’ve been longing for a new Android phone with a physical keyboard, BlackBerry’s got what you need.”

Check out the Blackberry PRIV photos:

BlackBerry PRIV

BlackBerry PRIV

And here is BlackBerry’s new android-powered PRIV smartphone from a front-angle view:

BlackBerry PRIV Android Phone: First Official Photos

The folks at BlackBerry tell fans to keep an eye on their blog and social media for more images, videos and details about PRIV in the next few weeks. The company also noted you will soon be able to “register to receive the latest information about PRIV, including when and how to buy it.”