Facebook, in order to push customers to use GIFs in Messenger, recently revealed a series of third-party apps that work within Messenger. But now, it is moving a step further, and is experimenting with bringing GIFs into Messenger without the use of apps, says a report from TechCrunch.
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Facebook Inc (NASDAQ:FB) is quietly testing this new feature on its messenger platform, enabling users to find GIFs and share them in just two taps without leaving the Messenger app.
The firm is testing a dedicated GIF button on the compose message interface inside messenger, enabling users to find and send moving images in just two taps. The search allow users to select trending GIFs from Giphy and Riffsy. Both Giphy and Riffsy are known for making dedicated apps for the Messenger.
The search feature, first discovered by Mashable, is currently available to specific Canadian users. The new feature enables user search for appropriate GIFs from Giphy and Riffsy, and stickers based on target keywords like a person’s name or movie title or even on how you feeling.
A company spokesperson told TechCrunch, “GIFs have seen success as a rich media format within Messenger.” With the new feature, “we’re testing various ways to make it even easier to send great content — like GIFs — with just a few taps.”
The new setup, which first appeared last week, is much more user-friendly than the present version, where users need to download and use a particular app along with Messenger to share content.
The entire process of sharing GIFs is far less tedious now than before. The current scenario requires the user to tap on “More” button while composing a message and then select GIF, provided the user downloaded and installed the right app. The only downside with the new method is that the users only have a limited number of GIFs to choose from.
Tumblr also recently came up with a GIF search engine along with a dedicated GIF site, and Twitter, which introduced GIFs last year, modified its auto play this summer.
Facebook Inc (NASDAQ:FB) testing GIF integration in Canada is in no way a guarantee that it will be made available to all users. But the efforts do suggest that the social networker is keen to help you share more multimedia within chats.