Many Apple fans were disappointed when Apple dropped 32GB storage option from the iPhone 6 and 6 Plus in favor of 16GB, though it continued to offer 64GB and 128GB options. The iPhone 7 is likely to retain the smaller storage option as Apple plans to encourage people to store their information in the cloud.

iPhone 7 To Retain 16GB Option As Focus Shifts To Cloud Storage

Customers won’t need a lot of local storage in the future

Apple’s marketing head Phil Schiller said in an interview with The Talk Show podcast host John Gruber that as we move our videos, music, photos and documents to iCloud services, the price-conscious customers will be living in an environment where they don’t need a lot of local storage. Apple has started offering Photos and Music storage in the cloud.

For price-conscious customers, the problem is that Apple offers only limited cloud storage for free. It requires people to pay extra to store more information and to use the new Apple Music. Though the company offers phones with 64GB and 128GB storage options, they are pricier. So, 16GB version is the default choice for a large number of customers.

In March, Apple’s design head Jony Ive had stated that the company would not compromise on aesthetics, ruling out the possibility of a bigger battery in the iPhone 7. Phil Schiller expressed the same view. He said Apple would not compromise its central focus on design. A bigger battery would make the phone thicker, bulkier, and more costly. Meanwhile, the iPhone maker has been hiring battery experts to improve the iPhone 7’s battery life without increasing the battery size.

iPhone 7 to arrive on Sept.25

While there have been reports that the next iPhone would be called iPhone 6S, KGI Securities analyst Ming-Chi Kuo believes that Apple would skip the iPhone 6S moniker to launch an iPhone 7 this year. He argues that Apple’s next-gen smartphone will feature the revolutionary Force Touch technology, which is too big a feature to go with a minor update like an ‘S’ version.

Meanwhile, a leaked internal memo that British telecom carrier Vodafone sent to its internal staff has revealed the launch date of the iPhone 7. Vodafone told its staff that it would start taking pre-orders for the “next iPhone” on September 18 and the device will be launched on September 25.