Twitter Inc Offers Marketers More User Data

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Twitter launched a new feature for marketers on Wednesday, enabling them to understand their audiences better. With the help of the new features, marketers will be able to know more about a user’s demographic, interests, purchasing behaviors and other attributes in order to customize their ads, thus optimizing their messaging.

More info for marketers

A lot of information will be made available via the new tool for marketers who can get a glimpse of user activity and also their activity elsewhere. The new tool has been made possible by partnerships with data firms such as Datalogix. Information such as household incomes, occupations, net worth, political affiliations and tastes in food will be available.

Twitter product manager Andrew Bragdon said in a blog post, “With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets.” Bragdon further said that marketers will be able to zero-in on relevant audiences to target for an upcoming campaign.

Audience Insights is accessible to all Twitter advertisers and analytic users. Any information on Twitter can be accessed within the U.S. as of now and will be expanded elsewhere in the world gradually. Audience Insight can also be used by those who wish to know more about their followers and the people who engage with their tweets in order to customize and target content accordingly. For instance, an app developer can track the platforms used by his followers and accordingly create appropriate content.

Twitter preferred by salespeople more

Twitter is seriously working toward grabbing the attention of marketers, and it is paying off. According to a survey, Twitter is marginally more valuable than LinkedIn when it comes to sales prospecting. The findings do come as a surprise as professionals are more concerned about their LinkedIn connections compared to their Twitter followers.

A salesperson finds it easier to share an idea on Twitter due to its fast and collaborative nature. Twitter is comparatively easier to use and search information when compared to LinkedIn. Also Twitter hashtags are a potent tool to find out trending topics among users. Twitter enables users to follow targeted people directly without even asking for permission. Further, the micro-blogging site allows a user to learn quickly about any industry by reading the conversations of different users, and afterward, LinkedIn can be used to build perspectives.

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