Sally Beauty Holdings revealed that it is investigating another potential data breach. The company launched an investigation after receiving reports of unusual activity involving payment cards at some of its beauty stores in the United States.

Sally Beauty

The shares of Sally Beauty were trading $30.92 per share, down by more than 1% around 1:12 in the afternoon in New York.

This is not the first time for Sally Beauty to experience such problem. In March last year, hackers breached the company’s network and stole approximately 25,000 records containing payment card information. The company offered free credit monitoring and identity-theft protection for one year to customers that may have been affected by the data breach.

Sally Beauty is working vigilantly to address the problem

Today, Sally Beauty said it is working with law enforcement and credit card processors regarding the second potential data breach at its stores. The company said it is conducting a comprehensive investigation with the help of a leading third-party forensic expert to obtain facts while protecting customers.

“Until this investigation is completed, it is difficult to determine with certainty the scope or nature of any potential incident, but we will continue to work vigilantly to address any potential issues that may affect our customers,” according to Sally Beauty.

Sally Beauty emphasized that customer confidence and security remain its top priority, which is consistent with its “Love It or Return It” policy. The company encourages its customers to call its Customer Service Hotline 1-866-234-9442 if they have concerns regarding the security of their payment cards.

Many companies suffered data breaches including Target Corporation, Home Depot, JP Morgan Chase, eBay, Living Social and many more.

Sally Beauty to release financial results on Tuesday

Sally Beauty is scheduled to release its second quarter financial results for the current fiscal year on Tuesday, May 5. Wall Street analysts are expecting the company to report $0.39 in earnings per share on $949.61 million in revenue.

During the first quarter, Sally Beauty’s generated $0.35 in earnings per share on $964.5 million in revenue. The company missed the $0.38 in earnings per share on $975.31 million in revenue expected by analysts.

Sally Beauty recently appointed Chris Brickman as CEO. He succeeded Gary Winterhalter on February 1, 2015. Brickman previously served as president and COO of the company. Winterhalter still serves the company as Executive Chairman of the Board.

At the time of the executive transition, Winterhalter said, “Sally Beauty is well positioned for continued growth, and I am confident that Chris and his management team can take the company to the next level.”