Herbalife said today it will partner with the Global Health Strategies Institute (GHSI) for one year to work together on improving the nutrition of thousands of children in India. The partners will also work with DSM, a supplier of vitamins, for the project.

Herbalife Ltd. HLF

Details on Herbalife’s new initiative

In a press release this morning, Herbalife said it will be working with the Global Health Strategies Institute and DSM to improve the nutrition of over 10,000 Indian children between the ages of 5 and 12. The multi-level marketing company said the initiative is part of the School Health Programs and Mid-Day Meal Scheme, two nutritional initiatives set forth by the Indian government.

Herbalife said the plan is “part of its corporate social responsibility efforts.” The company and its partners will provide nutritional food for India’s children, who have historically been underweight and malnourished.

How the plan will work

The Indian government’s two nutritional initiatives already offer food that has iron, vitamin A and folic acid supplements in it. Herbalife and DSM will work together to provide more foods that are fortified with key micronutrients.

The first phase will involve an analysis conducted by GHSI. The agency will focus on educating its two partners about the “nutritional landscape” in India and offer ideas about what kind of nutritional support is needed. GHSI will also provide suggestions as to who should be targeted and expectations regarding the program’s reach.

The agency will run its first analysis in Delhi, Tamil Nadu, Karnataka, Maharashtra and Rajasthan. It will then create some recommendations for Herbalife and DSM in terms of which state is the most appropriate to host the pilot of the project.

“Herbalife is committed to improving the nutritional habits of people in India, Herbalife India head and vice president Ajay Khanna said in a statement.  “Nutrition is an important building block for proper physical and cognitive development in children. We are proud to be working in partnership with GHSI to address the immediate nutrient needs of children, while simultaneously exploring long-term, sustainable approaches to address the underlying causes of malnutrition in India,” he finished.

As of this writing, shares of Herbalife were down 0.53% to $43.11 per share.