Many, many years ago on a flight from New York to Vancouver I recall sitting next to a C-level executive from a pharmaceutical company which conducted business “globally”, as he put it. “Global” being, as it turned out, the US and Canada. I had to humbly submit to his “international experience”.

Upon hearing of my origins being Africa he launched full steam ahead, educating me about Africa. Before I completely tuned out and started searching for the air hostess to see what hard liquor was available, I learned that Africa was ONE place. Of course… How foolish of me to think of it as a continent of 53 (if we include the islands) countries.

I also learned about the huts that we all lived in and the wildlife (of course, the wildlife). Wildlife which littered the place like politicians litter the streets of DC. It all sounded tremendously exotic and I was eager to experience it.

A typical African mud hut (extensively photoshopped, of course)

I was reminded of that conversation the other day when reviewing some of the statistics on Latin America’s fastest growing economy and conversations I’ve had with investors when discussing Colombia.

To the uninitiated, Colombia is seemingly an equally misunderstood place, as misunderstood as my travel companion’s understanding of Africa. It is presumably wallowing in grinding poverty, social decay and despair, with gun toting guerrillas on street corners, and mafioso shaking down every oxygen breathing organism.

I’m very fortunate to have such a diverse and knowledgeable global network both within our team and indeed extending out to readers of this blog. Readers may recall that Mark lived in South America for years and has traveled Latin America extensively, and we now have a member of our team putting longer term boots on the ground in Colombia in order to further develop our existing network in the country.

What has caught our attention are some of the following cold hard facts. The country, like the coffee it is so famous for growing, is growing steadily at between 4% and 5% per year, while inflation sits comfortably under 3%.

A recent World Bank report ranked Colombia alongside the United States for protecting individual property rights, and #1 in Latin America.

A World Health report recently ranked Colombia at #22 for overall health system performance and – to put this into perspective – the US ranks at #37. The high quality and low cost of healthcare has caused Medellin to become a centre for medical tourism, sporting 5 of the top rated Latin American hospitals.

The signs of growth are as clear as pigeon droppings on a windscreen. As shown below, FDI has been strong and rising for the last decade.

Colombia FDI Sam Zell

This is balm to an investor’s soul. What is even more interesting than the gorgeous Colombian señoritas is the fact that very little leverage exists in the real estate market with the domestic finance market being underdeveloped and much of the real estate changing hands on a cash basis. In case you’re thinking that gringos already have bought up all the real estate: less than 1% of Medellin real estate is taken up by foreign investment. We, like Sam Zell who is investing heavily in Colombia, suspect this will change.

Medellin-PobladoMedellin skyline (photo by: Grupo Colviva)

What we like to look for in a real estate market is not just relative value, comparing cities around the world on a square metre basis or even build cost, for example. Instead (or at least in addition to the standard metrics), what I really like to see is a rising middle class, preferably combined with low levels of leverage which often is a result of a pubescent finance and banking sector. Colombia sports all of those!

Human nature rarely changes, regardless of what country you’re looking at. We all want a home to call our own, have our kids spill food on our own carpets instead of a rental (crazy, I know) and this is typically the single most important purchase the middle class tends to make. I’d argue this shouldn’t be the case but I’m not going to change the mindset of middle classes around the world even if you, our readers, forwarded this to every man woman and child you know, which incidentally I encourage you to do for purely selfish reasons.

As I mentioned last week, safety has dramatically improved and, while not as safe as a Toyota, it’s certainly not as dangerous as a tuk-tuk. Though, when looking at real estate prices it appears to be priced as though it’s as dangerous as a one being steered by an underage Mumbai teenager full of beer which, if I’m not mistaken, many US cities seem to be looking like. Baltimore being the last set of fireworks. The funny thing is, if I was to ask Baltimore residents what they thought of moving to Medellin the odds are high that not 1 in 10 would make the move and most would think it dangerous.

I’m really looking forward to getting real time feedback from our within our own team on Colombia and will be sharing that with you here as time permits.

– Chris

“Colombia is the next star of Latin America” – Sam Zell

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