Technology

BlackBerry Ltd Offers Discounts To Woo Indian Users

BlackBerry introduced a Loyalty Program for its customers in India that will last for a limited time only. Under this program, existing BlackBerry customers will be able to receive a discount on selective BB 10 devices.

BlackBerry Ltd Offers Discounts To Woo Indian Users

Discounts and more benefits

The Loyalty Program is launched in partnership with Infibeam, an e-commerce website, and will offer additional benefits to customers, including assured frequent flyer miles via JetPrivilege. This offer is available until May 30.

BlackBerry included its latest devices in the program – the Passport, Z30, Z3 and the Classic – on the purchase of which customers will be eligible for a discount of up to Rs. 10,000 (approx. $170). Different devices come with different sets of benefits. BlackBerry Z3 buyers will get 1GB of free data per month for two months. The data benefits will double for the buyers of the BlackBerry Z30, BlackBerry Passport and BlackBerry Classic.

JPmiles JetPrivilege is an assured benefit for existing users of BlackBerry as according to the Canadian firm, In addition, non-BlackBerry users can also receive a discount on the BB10 devices and an opportunity to win 50,000 JPmiles as well.

Why did BlackBerry chose India?

According to Marketing Head of BlackBerry India Amar Thomas the new smartphones released by the Canadian firm running on the new powerful BB10 software have been very appreciated and demanded by Indians. With the discounts offered under the Loyalty Program, the new powerful devices will land in more hands, and the latest refinements to the software will make the user experience all the more enjoyable, said the executive.

The Loyalty Program has been exclusively launched on Infibeam. “Blackberry is one of the most popular smartphone brand in India and we believe there will be huge participation from existing and new Infibeam customers,” said Neeru Sharma, director of Corporate Development at Infibeam.

The reason BlackBerry chose India for the Loyalty Program is that Apple and Samsung have already saturated the majority of the developed markets, and India is one of the few emerging markets where the Canadian firm still enjoys popularity. So to maintain and build on that customer base, BlackBerry offered the program to Indian smartphone buyers.

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  • LP

    Again I ask you DEVVVV : What do you know about consumer market?! Where have you studied?! What markets do you know?! What markets did you researched with what means?! What market tests did you make with your products?! What’s your sales background?! Do you have anything DEVVVV?! You got nothing… except being a TROLL

  • Raj

    Make multiple all-devices over a period of two years. if BlackBerry doesn’t improve their market share, i will run naked in New Delhi.

  • http://www.pornhub.com HumbleButBlunt

    blah blah blah is all you wrote there. Keep on failing, DEVVV as it has no negative impact on anyone but yourself

  • DEVVVV

    HBB I don’t expect any success handed to me whatsoever, as I would be willing to work for free until value is realised. I see that Chen gets a pay cheque whether he is successful at fixing this company or not, why are you not negative towards him? HBB I noticed on “Inside BlackBerry” they are still bashing the iphone. For that reason I don’t think Apple has any interests in partnering with a back stabbing company. I could very well see Apple pulling all BlackBerry’s software products off of IOS

  • http://www.pornhub.com HumbleButBlunt

    My attitude is only negative towards people who think success should be handed to them. Sorry, but you continue to fail at selling your idea(s).

  • DEVVVV

    it appears that also Chen is failing to sell his. Three months only as a probation period with BlackBerry and I can prove it. I don’t think BlackBerry has nothing to lose by trying this. BlackBerry is not doing or trying all they can at all cost to turn this company around. Thanks for your up vote on my one post HBB (:

  • http://www.pornhub.com HumbleButBlunt

    And you continue to fail at selling your idea, purely on the fact that you have no idea how to sell an idea.

  • DEVVVV

    Re:”The Loyalty Program has been exclusively launched on Infibeam. “Blackberry is one of the most popular smartphone brand in India and we believe there will be huge participation from existing and new Infibeam customers,” said Neeru Sharma, director of Corporate Development at Infibeam.” I don’t think that is true anymore, as Android is sweeping the nation. BlackBerry continues to show no interest in a development that could very well change their dimise thus giving Apple and Android devices a run for their money.