Ron Baron‘s Conference Speech, “Built to Last.” Welcome to the 23rd Annual Baron Investment Conference.

Before I begin I’d like to ask you a few brief questions…

Has anyone here ever met a Babylonian? No? Me either. How about a Phoenician? No? Neither have I. Anyone ever been to a Sumerian restaurant? Raise your hands. No one? Huns? Any Huns in the room?

NOW… How about the Jews? Is anyone here Jewish? … or do you know someone who is?

SLIDE: Ancient civilizations & Jews

O.K. We’re finally getting somewhere. The real question I want to ask is this… Why are some civilizations doomed to extinction while others endure for thousands of years?

In other words, what does it take to be “Built to Last?” Whether it’s a civilization like the Jews who against the odds have made it for 5,775 years or a business that lasts for decades or a hundred years or more… we think it’s culture… values… and ideas that last….

The Ten Commandments…

The Magna Carta…

The Declaration of Independence…

The Constitution…

The Bill of Rights…


“Things” don’t last. Ideas last.

We chose the image of America to represent our “Built to Last” theme this year.

SLIDE: America Built to Last T-shirt

This is since we think of America as an idea that represents yearning for personal freedoms… self-determination… and hope for a better life for your children…

Bono says it best.

FILM CLIP: “America is one of the greatest ideas in human history. Right up there with the Renaissance, crop rotation and The Beatles White Album.”

Today I want to discuss how Baron investments, portfolios and our company are “Built to Last.”

I. Ron Baron – “Built to Last.” Businesses in which Baron Funds invests

Baron Funds invests in businesses we believe are “Built to Last.” But, here’s the hard part: most businesses that appear “built to last” don’t. In 1958, the lifespan of a Fortune 500 company was 61 years. It is now 15 years.

In the 1950s, Eastman Kodak was one of the most profitable and highly regarded businesses in America. Grandparents often gave their grandchildren Kodak stock to help pay for college. Few doubted Kodak would endure.

Audio Clip: Kodachrome

Competition from digital photography bankrupted Eastman Kodak. Kodak should have been the leader in that technology. Steve Sasson, a Kodak engineer, invented digital imaging in 1975! Kodak’s executives told Sasson “filmless photography” was a “cute” invention. But, since it didn’t use film, “don’t tell anyone!” Kodak fostered a culture that protected its film business and ignored the existential threat of digital imaging. Kodak filed for Chapter 11 bankruptcy in 2012. Not exactly a Kodak Moment!

Similarly, AT&T failed to exploit the cell phone technology its engineers had invented for the Army in 1947. AT&T feared cellular technology could disrupt its tethered land lines business. AT&T thought cellular telephony was a niche market. That niche is now 7.3 billion cell phones.

SLIDE: AT&T buried under cell phones

AT&T and Eastman Kodak had similar cultures. Both suppressed technology that posed threats to their businesses.

Another industry that’s missing the boat? CARS!

SLIDE: Cars falling off boats

We believe automobile manufacturers reliant upon internal combustion engines could meet a similar fate to that of AT&T and Eastman Kodak.

In 1910, at the dawn of the automobile, of 4,000 cars in America, more used electric power than internal combustion engines! Electrics were quieter, had fewer moving parts and required less physical strength to operate. Even Henry Ford’s wife preferred her electric to her husband’s Model T.

SLIDE: Clara Ford in electric car

The internal combustion engine prevailed. The reason? In 1910, gasoline cost seven cents a gallon, half the cost of electricity! Today, things are different. Gasoline is $3 a gallon, four times the cost of electricity!

Even though electrics now cost less to operate and are safer than cars with internal combustion engines, traditional auto manufacturers have little interest and no incentive to adopt new electric technology. Those auto makers are handcuffed by large investments in engine plants, restrictive union contracts, and legacy dealer networks.

Elon Musk’s Tesla, with its culture forged in Silicon Valley, not Detroit, has attracted more than 700 of the most talented engineers from around the world. We expect that number to continue growing rapidly.

SLIDE: Elon in Model S

Tesla is also investing billions in its business, and is on the verge of disrupting existing car manufacturers who have been ‘asleep at the wheel’. While Tesla is creating the future automobile industry… here’s what Detroit’s been working on…

SLIDE: Film Clip: Ron Burgundy Playing Sax

We don’t invest in companies like Kodak, AT&T and traditional car companies, which are trying to protect short-term profitability of legacy businesses by cutting costs rather than investing to grow.

We make long-term investments in what we believe are well managed, competitively advantaged, growing businesses that are “Built to Last.” Like the companies you heard from this morning:

SLIDE: Company Logos

Brookdale…the only branded housing provider with a national footprint catering to seniors, America’s fastest growing demographic. ANSYS… a software company with 45 years of simulation expertise that improves product performance for 40,000 customers.

Middleby… with its culture of continuous innovation producing better functionality and performance for kitchen equipment.

CaesarStone… the innovative producer and distributor of countertops and tiles with superior characteristics to granite and marble…

…and Manchester United with its storied 136-year history and 600 million soccer fans worldwide, making it an unparalleled media property…

Executives of these businesses have established cultures to encourage growth investments even if they hurt earnings in the near term. We invest in leaders who are neither risk averse nor complacent, and who are keenly aware of competitive threats. We train our analysts to recognize addressable market opportunity and competitive advantage. And should that advantage diminish, whether management will be resistant to change… or embrace it.

II. Ron Baron – “Built to Last.” Baron Portfolios

1. It’s not hard to imagine why people are afraid to invest in stocks.

With streaming television news about Ebola… ISIS… commercial airplanes disappearing or being shot out of the sky… political unrest in China… economic uncertainty in Europe … and market volatility… we are often asked, “how is it possible to invest in stocks for the long term?”

Especially since traders sell stocks whenever there is news of dire events on distant shores or missteps by the White House, including the Secret Service.

SLIDE: Headlines

But, wait a second. Headlines have always been scary. I began my career as an analyst in 1970. In the following decade, inflation soared into double digits; short-term interest rates reached 18%; the economy was in recession; the price of oil tripled; gas lines were interminable; and, we had a hostage crisis in the Middle East.

SLIDE: Gas lines

Now that was bad news!

Today, about the only thing we have in common with the 1970’s is a President who is as unpopular as Jimmy Carter. The economic news is actually pretty good. Interest rates have never been lower; unemployment is falling; the growth of our economy is accelerating; auto sales are strong; housing is improving; and, the price of energy has just fallen by more than $20 a barrel in just four weeks. That’s a savings of $400 million a day for Americans!

The point is, in bad times, people are afraid to invest… and now, in times that are good and getting better, people are still afraid to invest! Isn’t that amazing?


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