Microsoft is ready to up its game with the lowest priced Lumia. The company just introduced the Lumia 430, which is set to retail for $70 not including taxes.

Earlier this year, the phone maker introduced the Lumia 435 and Lumia 532. These models don’t cost much more than the Lumia 430. All three phones feature limited specs. The latter includes room for two SIM cards, Windows 8.1, a 4 -nch display with 800 x 480 pixel resolution, and a 1.2 GHz dual-core Qualcomm Snapdragon processor. Once Windows 10 rolls out, the phone can be upgraded.

Microsoft Introduces Lowest Price Lumia Smartphone

The Lumia 430’s features and specs

Unfortunately, the Lumia 430 is limited to 1GB of RAM and 8GB of internal storage. It does comes with a microSD card which has capabilities to go up to 128GB. It also features a rear-facing 2MP camera and front-facing 0.3MP camera. It also offers 6.5 hours of video playback on a full charge.

Microsoft plans to roll out the Lumia 430 in the following regions: the Middle East, Africa, Eurasia and Asia-Pacific. The tech giant aims to market the phones to budget-conscious consumers. The device will first launch in India where the company hopes it will lure customers. This phone was designed to give Android a run for its money. Many Android smartphones target budget consumers, but Microsoft hopes to offer more options.

Windows Phone needs more apps for consumers

Gartner analyst Vishal Tripathi doesn’t believe the new Windows Phone holds a lot of promise. He thinks Microsoft needs to do more for Windows Phone, like increase the number of compatible apps. Microsoft has always struggled to get companies to create third-party apps for the Windows Phone. Most app developers gravitate towards rivals iOS and Android.

Android already has over 90% of the smartphone market in India, which puts Microsoft at a huge disadvantage. It is highly unlikely many Android users will switch to Windows Phone when the former dominates the industry in such a big way.