In another product tweak, Twitter is testing new look for its home page to lure users who visit the site but don’t have an account

Twitter’s new homepage targets users who do not log in by showing some accounts and conversation topics by genre instead of simply displaying a log-in screen.

Twitter DM

Twitter with improved look

Few Twitter users noted the new homepage, and the news was first reported by Re/Code. According to a Twitter representative, the new homepage is an experiment.

The new version will include posts at the top, along with various streams of tweets from different sources such as general news websites and “TV shows and stars.” These tweets will be streamed from various popular accounts, according to a representative, who confirmed the news of a new homepage.

At present, the homepage of the social media platform cannot be hoped to bring in new users as there is hardly anything interesting to do there except staring at a single photo on the profile page. However, the new version that is in testing mode for now will offer visitors a look at what they could see once they sign up and have their own account on Twitter.

Many new features in recent weeks

A Twitter representative told Re/Code that there are more than 500 million users who visit Twitter.com in some capacity every month without logging in. Until now, the company has not done much to retain potential users, and now with the new homepage, the micro-blogging site is hoping to lure in these users.

The micro-blogging site has consistently launched new products and experiments over the past few weeks to amplify user engagement, including group direct messages, built-in video tools and Instant Timeline. On Tuesday, the social media company announced that its promoted tweets will appear on the third-party mobile apps and websites under a new advertising distribution program. Twitter will post its earnings after the market closes on Thursday.

On Tuesday, Twitter shares closed up 6.22% at $39.79. Year to date, shares of the micro-blogging company are up almost 11%.